Why Every Business Needs A Custom Website.
By Ayandola Ayanleke
If you own a business in this day and age, you probably already know that having an online presence is non-negotiable. And having an online presence is not limited to being on social media but also building a custom-based website. Building a website based on pre-existing templates or automated website software sounds like the best idea to save time, money and effort in designing a website; that couldn’t be further from the truth. The idea is not simply to have a website but to actually have one that can give you leverage in the competitive market. And only a custom-based website can ensure your business thrives; the reasons for this abound. So, we have taken the time to highlight the reasons to help you see why you need a custom website for your business.
A custom website gives you room to design your website to portray the uniqueness of your brand. For instance, you can have multiple pages, including a payment platform if you sell products or provide services online. A custom-based website will allow you to create a website that reflects your brand’s identity and you also have room to do with your website what you want. Your hands are not tied in telling your brand story in the way you want it to be told. There is practically no limit to the way you can design your website, so you can explore your creativity with your website.
A Good First Impression
Before compulsorily having an online presence became a thing, the first impression clients had with businesses was the office. So, expectedly, brands invested a lot in making the business environment conducive for both clients and the employees. But these days, before clients visit your office – that is if they need to because many business transactions are carried out online – they visit the website. The website is usually the first major contact they have with the brand. Yes, the social media pages could be the first contact, but the website is like the annexe of the office where you find more detailed information on the company. A custom website will allow you to design your website in the way you want to be perceived at first sight but you don’t have that luxury with a template-based website.
Increases Leads And Conversions
You want your business to rank high on search engines, so your business can be visible to your target audience. You have a better chance of that happening with a custom-based website. This is because you can customise your site putting SEO into consideration for all the web copies. And this will result in more traffic, which will then result in more leads and conversions. You can only think about driving leads and conversion when you have the traffic coming to your site to see what you have to offer. You also have the freedom to design your site in the best way to keep them on the site and sell them your products or services.
We start a business with projections of where we want the business to be after a specific number of years. At least, if you want your business to remain relevant, you have to keep growing and as you grow, your website will grow with you. A custom website will allow for growth because you can include functionalities, pages, features as it is necessary but you will be limited to the extent you can grow and expand a website if you are using a template-based website.
Improved User Experience
User experience is probably the most important thing when it comes to a website. The mobile responsiveness, loading time and easy navigation, in particular, are some of the factors that determine how the audience will interact with your website. When you have a custom website, you can properly control all these factors – that is, designing your website to satisfy the user – unlike a website designed based on an existing template.
You don’t need to be told that the competition in the business environment is tough, you have to embrace all the work that will give you leverage and one of such is having a custom-based website.