What you must know about video marketing for your brand
By Tolulope Dare
What do brand owners need to know about Video marketing?
Need a boost to your online marketing presence; Video marketing is what I recommend to you. Bring your brand into the limelight of online marketing and let it become a superstar. Yup, you heard me right, I said superstar.
Now you may be wondering why there is a need for video marketing. It’s a simple answer – people enjoy visual representations of what you have to offer them.
Think about this, if a picture speaks a thousand words, imagine what volume of words a video will speak. Here is a quote from Carey Lowe that captures one of the strengths of video marketing – “There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.”
Most times while marketing your brands using videos, it helps to include a human factor. Let your videos incorporate employees and customers and watch to see how your brand’s worth is increased. Bear in mind that it’s not just to wake up one morning and shoot videos and send them out. You have to be strategic about it, know what’s trending, find the right tools, and be sure of the value you are adding and lots more.
Next we’ll discuss things you need to put in place if you want to incorporate video marketing.
- Know why you want video marketing
The first and one of the most important steps is to know why you want to use video marketing for your brand. Understand how it can profit your brand. Out rightly state your objectives, is it to just for awareness or to sell or to share information etc. Know what result you want to get out of your video marketing.
- Get a strategy in place
Upon outlining your objectives it’s then time to set out a definite plan on achieving them. Draw out a content calendar to cater for a key aspect regarding content which is consistency. If you are not ready to push out content regularly, then don’t get into it. Consistency helps boost your credibility with search engines. Research and know the best times to post; this is subject to change based on audience you eventually build around your brand.
- Unique video, content, headline, call to action
Your first video determines the tempo of the initial success rate of your video marketing. It should be professional and at the same time entertaining enough to keep the viewer glued to the screen. The strength of views on your video depends on how engaging it is with your viewer and also how lengthy it is. If it does not need to be long, don’t drag it. If it needs to be long, keep it entertaining or informative.
- Know what tools to use to create your video
It’s no secret that people enjoy videos more when the quality is at it’s best. Use the best equipment and tools. You can check out a list of the best tools you can use complied by John Jantsch here.
- Know what channels fit in your strategy
Know where you need to push your video to. Available channels you can push your videos to include Youtube, Instagram, Facebook, Vine and Periscope. But one thing to note is that it’s not all media channels that may work for your brand. To avoid low viewing rate, also research where best your audience engages more with similar brands in your space.
- Review your video insights
Monitor and record the insights of your video. This helps you know how well or how badly your video is doing. Consistently go over it so you can know what you are doing wrong or right and how you can make it better.
Yes there is. Don’t fail to put a call to action in your video no matter it’s purpose. Even if it’s just to simply tell the viewer to share, that’s enough. Call to action encourages your audience to engage with your video. It just might be that one push someone needs.
By now I believe we have identified the cores of video marketing. Don’t be left out of this juicy honey pot, let video marketing help you achieve that six-figure business online.
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