Making an incredible website is a lot of work, but some fundamental standards of structure and optimization can assist you with optimizing your website without any difficulty. Do you know that you can also optimize an existing site? Here are 5 hacks you need to try.
Optimize Your Website’s Speed
Your website’s speed is a critical factor to consider when you wish to improve your website’s traffic. Regardless of our background or belief, humans are quite impatient when surfing the internet, and a few seconds of delay can make your prospect walk out on you. If your website takes a long time to load, you stand the chance of losing a potential customer to your competitors and this will also increase your bounce rate. A good website should load between 3-4 seconds on mobile devices and 1-2 seconds on a desktop; if your website’s speed is lagging behind, we recommend that you fix it up with the help of your web developer.
Utilize Your Call-To-Action (CTA) Accurately.
Many people know about the significance of “call to take action” or CTAs. The issue is that if a CTA isn’t properly used in line with your ad or landing page’s objectives you won’t get an encouraging result. Rather than just telling your audience to ‘click here’, give them an impressive reason why they should take your required action. For example, your ad copy can read, “To get 20% off your first two meals at our restaurant, ‘click here’.
Use Appropriate and High-Quality Images
It is highly advisable to use a top-quality picture for your website, they play a significant role in appealing to your prospect’s visual senses and aid user experience on your site. The right images mean a couple of things. To begin with, don’t use stock pictures especially those with watermark. Research shows that stock pictures decrease click-through rates; this might be because they make your website look less authentic.
Having different website appearance could be a good thing because it sometimes makes you look unique. However, in most cases, it only confuses your audience as they find it difficult to navigate your site or remember what it looked like before they refreshed the page. Simple is the new beautiful, keep your website as simple as you can and ensure it is both consistent and user-friendly.
Mobile optimization (friendliness) is now a top priority for all serious website owners. Since over 80% of internet users own a smartphone and access the internet through their mobile devices, record an increase in your organic traffic by staying mobile-friendly. Optimizing your website for mobile devices can also be a great learning experience because you have a limited amount of space to fit all your content so you will be forced to only include absolutely necessary information.
In conclusion, improving your website’s performance can be a straightforward task once you are able to identify the root cause of its low-performance. Start implementing the above tips to experience a significant level of improvement in your website’s ranking and optimization rate.