Which of These Email Marketing Campaigns Are You Exploring?
If you’ve only been sending out newsletters to your leads via email marketing, you need to start exploring these six email marketing campaigns below. Just before you get into the full list, note that email marketing campaigns are a sequence of marketing efforts that runs over a period of time. With strategic planning, whether you are a service-oriented or product-based brand, you can implement them easily.
Six Email Marketing Campaigns Worth Exploring.
Business owners these days hardly pay attention to the little things that contribute to the success of their marketing effort. Customers are emotional beings. They want to receive more attention and love from the brands they interact with. After a lead on your website subscribes newly to your newsletter, it is not enough to just send them a mail containing a two-step verification process to confirm their subscription. In our opinion, that is quite selfish. Whether they sign in mistakenly or not, they should receive a welcome email. This welcome email can then contain information to help them confirm their subscription.
Typically, your welcome email is a way of introducing yourself/business to your new subscriber, telling them what you are all about, how often they’ll be hearing from you, how they can contact you, the benefits they get from being a subscriber and friend of the brand. It’s more effective to break down your welcome email into a series of 3 to 5 campaigns. You can also call this the indoctrination email series and each email campaign should contain elements that make your new subscriber look forward to hearing from you soon. To conclude the welcome series you can give out a free offer which gives them an insight into how your product or service works. This freebie can be as little as a worksheet or as valuable as a free training course.
Let’s assume you want to share your knowledge about a topic with your audience, instead of creating a full-blown ebook, you can simply create an automated email course. Here’s how it works: Start by deciding what exactly you wish to share with your subscribers. Determine if it will be a free course or your audience will need to pay to join this email course. Create the content of your email course and group them into several campaigns; you can have up to 10 campaigns or more (as long as you are sharing valuable content). Set them up in a sequence that gets delivered to your subscribers’ mailbox at a particular frequency. It’s pretty easy. At the end of the email course, you can offer them mentorship or decide what other offer or action will help you achieve your business/marketing goals.
When you have an upcoming event or activity you want people to join/benefit from, sending out an invitation email campaign makes a lot of sense. The content of this email should talk about the event or activity you are inviting your audience to join. Let them know what they’ll enjoy as a participant or why it is important for them to be a part of it. Always remember that people are looking out for value. Don’t forget to include a closing date if there is any as well as other important information regarding the invite.
This is one of our favourite on this list of the types of email marketing campaigns you should explore. With this one, you can get really creative with your email copy and even your offer. Plus, everybody loves the holidays. With seasonal email marketing campaigns, you have the opportunity to show your audience that you wish them well during that season and you also want to make them happy. For this reason, it will be a good time to mention any discount, freebies, or prices to be won during the holidays.
It’s also a brilliant idea to keep tabs on national and international holidays associated with your brand. For example, if you sell fashion items for ladies, it will be awesome to send out a seasonal email on International Women’s Day to say something nice to women and give them an offer they can’t resist.
After a prospect has finally patronised you, it isn’t right to just go silent on them or wait till you have a new offer before you reach out to them again. Run a post-purchase email marketing campaign to show that you aren’t only interested in selling your products but you also want to establish a lasting relationship with them. After sending the first email in this series to thank them for patronising you, you need to get creative with your post-purchase emails. For instance, your campaigns can train them on how to use certain features of your product or some hacks others aren’t yet aware of, tell them how to care for the product to increase its lifespan. You can also offer them a free consultation. This way, you will remain Top of Mind and they’ll remain loyal customers of your brand.
Reactivation or Abandoned Cart Emails
These two types of email marketing campaigns have similar functions. Reactivation emails work best for service-oriented brands while abandoned cart emails work for brands that permit users to shop on their site or add products to a cart. With these emails, you are able to call out prospects who seem to have lost interest in using your service or buying items from you. Your reactivation email has the potential to tell a former user of your app or platform to come back or continue from where they left off. Simply inform them that you have improved or updated your services, show them testimonials or statistics of how people are using your service to improve their lives/businesses. Do not tell lies or over-exaggerate things else they’ll abandon your platform/service again if they see that it still doesn’t serve them well.
A good way to get shoppers back to their abandoned cart is to give them an offer they’ll regret missing out on. For it to be effective, it must be time-bound, i.e. it should portray a certain degree of urgency. For instance, you can tell your prospects that they’ll get free delivery if they checkout before 12 midnight that day or they’ll get another item as a complimentary gift if they purchase an item today. Use the Fear of Missing Out (FOMO) psychology and watch how it pulls them back to you.
Feel free to leave a five-star review for this post if you found it helpful. In the comment section, we’ll like to know which of these email marketing campaigns work wonders for your brand.