Top Digital Marketing Trends You Can’t Ignore In 2020
By kazeem Razaq
The importance of understanding trends as a digital marketing professional or business owner cannot be overemphasized. Artificial intelligence, data-driven marketing, and Voice Search Engine Optimization (VSEO) are a number of the top digital marketing trends to look out for in 2020. Today, these current digital marketing trends are among the highest priorities for many B2B and small business owners in Nigeria in 2020. There is no doubt that we now live in a time when digital marketing technology moves fast and consumer interests, as well as behaviours, are hard to predict. Digital Marketers cannot stick their heads in the sand and hope that educated guesses and the usual methods will work forever.
Below are some of the top digital marketing trends for 2020:
If you haven’t already realized it, 2020 is that the year that lots of individuals wake up to the dominance of computing (AI). It’s guaranteed to be at the centre of world business and industry within the future – and it’s already taking up many simple jobs. AI can analyze consumer behaviour and search patterns, it can also use data from social media platforms and blog posts to assist businesses to understand how customers find their products and services.
Programmatic advertising means using AI to automate ad buying so you will be able to target more specific audiences. Real-time bidding, for instance, could be a kind of programmatic ad buying. This automation is way more efficient and fast, which suggests higher conversions and lower customer acquisition costs. It is changing the face of digital advertising so swiftly that, in line with e-Marketer, 86.2% of display ads within the world are going to be programmatic by 2020.
Chatbots will still be a crucial part of direct marketing in 2020. This AI-based technology uses instant messaging to converse in real-time, day or night, with your customers or site visitors. Surveys show that:
- Chatbots will power 85% of customer service by 2021.
- Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%).
- 63% of respondents prefer messaging a web chatbot to speak with a business or brand.
- By 2022, chatbots will help businesses save over $8 billion each year.
Google Discover App
Did you know that you simply can have your content found organically without people trying to find it? Google Discover creates a user-specific feed supported browser history, AI, and marked interests. If you retain an in-depth eye on your website traffic you will have seen traffic attributed as Referral Traffic from Googleapis.com. Currently, this app only exists on Android devices and is most easily accessible on Google Pixel phones. Soon the functionality of Google Discover will exist on all Google mobile browsers. This is often an enormous upcoming source of referral traffic which will deliver your content on to interested prospects.
Video marketing is the most significant marketing trend today and certain for the subsequent 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2020:
- 70% of consumers are more likely to share your brand’s video content than they will share text.
- 72% of companies say that video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
- Video is far and away from the most popular way customers want to find out about new products.
If your site includes video, it’s 50X more likely (50 times) to drive organic search results compared to text. This is because people find video content more compelling, so Google pushes pages that include videos higher within the rankings.
YouTube and other videos are displayed within the SERPs, so video optimization is rather becoming more important – like using text overlays and closed captions, in addition to your description, title and file names.
Finally, the digital marketing space will continue to evolve and change, it is therefore important for all marketers to be aware of these trends. Note that this list is not conclusive as there are other trends to watch out for.
So, there you have it – our definitive guide to the vital digital marketing trends you cannot afford to ignore in 2020.