Top 10 Digital Marketing Acronyms You Need to Know.
By Stacy Ketiku
It’s been a few days since Ibrahim started interning at a digital marketing agency, each day he reports at his supervisor’s office he always gets lost in the conversation because no one remembers that he is a novice and doesn’t understand ‘jack’; they all relate with him like he has been in the system for decades. For this reason, Ibrahim has assigned himself the responsibility of learning some basic digital marketing acronyms.
Call-To-Action helps you lead people down your funnel without sounding like a pest or making them feel they are being screamed at. Remember that in digital marketing an invisible funnel exists which leads a visitor on your site from the awareness to the conversion stage. People don’t like being told what to do but with a great CTA, they’ll not see it as you commanding or telling them to act in a manner that is either beneficial to them or pertinent to the progress of your brand. In the coming weeks, look out for our in-depth article on Call-To-Action.
Search Engine Marketing is seen on a daily basis on the Search Engine Result Page (SERP) but you might not be aware of what name to tag it as. It’s absolutely fine and you won’t be penalized unless you still can’t recognize it after reading this article. This is a marketing strategy that lets you advertise on online platforms like search engines, and YouTube. You can identify a search engine ad when ‘Ad’ is found right beside a search result. With SEO and proper bidding, your ad can rank high at a cost-effective price which leads us to PPC.
Pay Per Click is a marketing strategy that gives you the opportunity to only spend your advert budget whenever your ad is clicked on. With this, you would exclusively spend money marketing to someone who finds your brand relevant or is interested in patronizing your brand. For each click on your ad, you get to pay a certain amount of money to whatever platform you are running your campaign on.
Cost Per Click is the amount you are charged each time a prospect clicks on your ad when you run a PPC campaign. To calculate your CPC, divide the cost charged by your advertiser by the total number of clicks you get on the ad, i.e. CPC = Cost/Clicks
Google Search Console is a tool used mostly by digital marketers and anyone who owns a website, it aids the monitoring, maintenance, troubleshooting, and improvement of your site’s presence in Google Search Results. It’s also a free service which helps you to view the activities of users on your website.
Key Performance Indicators are metrics used to track the progress or outcome of a digital marketing campaign. It simply helps you see if our business is going in the right direction; some frequently used KPIs are, sales increase as a result of marketing effort, website traffic, leads generation, blog visit, social media engagement, landing page conversion, email marketing performance.
Return on Investment in digital marketing is the amount of money generated after you have invested in a campaign or marketing effort. Let’s just put it as the difference between your revenue and the amount invested on your marketing exercise. Various marketing efforts have formulas used to calculate your ROI, check here to choose a formula that pertains to your marketing activity. However, this could be used to calculate simple ROI, (Gain-Marketing cost)/(Marketing cost).
Search Engine Optimization is an activity done in all aspects of digital marketing with the aim of ensuring that your brand or website is ranking high organically whenever it is searched for. SEO could be done when writing any form of content or ad copy to ensure specific words are optimized to be found on search engines like Google, Firefox, Bing Yahoo, and more.
User-Generated Content is pretty interesting as they are created by people who have interacted with your brand or a similar brand and have shared an experience which you’ll want your prospects or customers to see. Sharing this type of content leads to a win-win situation because your clients will feel that their opinion is valued and other people will view your brand as authentic.
User Experience of any product or website should be carefully considered because as a brand, your clients need to find refuge in what you are offering them or while using your product. This gives you a reason to ensure that people have a positive experience whenever they visit your website or interact with your brand. Be assured that if users are having a bad time using your platform they’ll never return and will discourage their friends from doing business with you. Your UX can be improved by having a responsive design, a fast website loading time, ease of payment on an e-commerce platform, etc.
There are a lot more digital marketing acronyms out there but these few explained above is a starter pack for engaging in and flowing during causal digital marketing discussions so that you won’t feel as lost as Ibrahim did on his first day as an intern.