Things To Consider Before Working With A Digital Marketing Agency In Nigeria.
By Ayandola Ayanleke
Anyone can be an entrepreneur or anyone can claim to be an entrepreneur, especially with the ease of getting an internet connection and owning a website. So, there are many self-proclaimed digital marketing agencies in Nigeria. And we don’t have to tell you that the choice of a digital marketing agency to work with your brand can be the determining factor on whether your business is successful or not. Knowing this, we have to admit that choosing a digital marketing agency in Nigeria can be quite overwhelming. However, despite all these, hiring one can be made easier if you know the factors to consider before hiring a digital marketing agency in Nigeria.
Experience With Past Clients
The first thing to consider is if they have worked with past clients. Most digital marketing agencies already have a portfolio or case study file where they list past clients, the service(s) they provided and the result of the service provided. If the agency cannot provide any list, it is most likely that they haven’t worked with any client and if that is the case, how do you know if they will be able to provide the service you need or that they are good at what they claim to be good at? You need the clients’ list to determine if they are worth trusting with the digital marketing of your brand.
Experienced And Specialised Team
A digital marketing agency is different from a freelancer in that they have a team comprising of individuals with different specialisation. You don’t want a self-proclaimed agency that just consists of the owner, who claims to specialise in all the aspects of digital marketing because digital marketing is quite broad and one person cannot do it all or at least, not effectively. Some agencies include the profile of each member of their team on their website and for those that don’t, you can find them on LinkedIn. Search for the agency’s name on LinkedIn and the people associated with the brand will direct you to some of the team members. While this might not be comprehensive, it will give you an idea of the specialisation of the people who will be working on your project if you hire their agency.
A Well-Optimised Website
The website of a digital agency is the first indication of whether they know what they are doing or not. Think about it; if they can’t build and design a website, how can they do the same for you? So, look through their website and let your instinct guide you. How does their website look? Is it well arranged? Is it easy to navigate? How is the mobile-responsiveness of their website? What about the contents on the website? Are they well-written? These are all the questions to ask yourself when browsing their website. On the other hand, it is one thing to own a website and another thing to own a well-optimised website. Check if their website ranks on SERPs, if it is up-to-date and if it is modernised.
Strong Industry Reputation
They don’t really have to be popular if they are still a small company but they should have a measure of industry reputation. What are others in the industry as well as past clients saying about the agency? It is one thing to hear what the agency itself is saying through their case studies but you need to hear from clients as well. Searching for the agency’s name on Google might reveal what others are saying about them. If they have a bad reputation, obviously, you should rethink hiring them.
Similar Core Values
Generally, if you want to work with a company, you must share similar values with that company. But with hiring a digital marketing agency, it is even more important because this agency will be handling how you want to be perceived by the general public. You shouldn’t hire an agency whose core values and principles are in contrast with yours. You can know this by going through their website to see how they describe themselves and the services they offer. Look between the lines and check the words used; do they align with your values? You can also check their social media account to see their posts and find out if that’s how you will want your brand represented.
Good Customer Service
When an agency is working on your project, they should make themselves available to you and keep you updated on the progress of your project. Besides that, if you want to contact them, they should be easy to reach. They should prove themselves as an agency that is serious about customer satisfaction before you consider hiring them.
In conclusion, the agency that you hire for your digital marketing strategies will have a major influence on your brand’s online visibility and brand perception. Hopefully, this article will help you make a well-informed decision when hiring a digital marketing agency in Nigeria.