The Reality of Content Creation and How to Win at It.
By Stacy Ketiku
With the explosion of digital technology, content has become the soul of every online business. We might not be conscious about it but we eat and drink content daily. I can bet that today you have searched for information on the internet through your favorite search engine; every suggestion your search produced is a content. Content could be in the form of blog posts, e-books, webinars, infographics, videos and any other post that can be informative, enlightening and entertaining. It has the power to engage, convert and retain customers, yet business owners still find it difficult to put together the type of content their prospect needs. Let’s dive right in.
What problem do you want to solve?
Knowing the reason your business exists is essential to creating intelligently crafted content that tackles the problems your clients are facing and filling the gaps in your industry. Every existing business is out to make sales and profit but shouldn’t forget to add value to the digital community. Do not be that fashion designer providing content associated with hairstylists, it’s an outright no! Know your business and industry then provide solutions inline with them, that is why at Big Field Digital we provide solutions in Search Engine Optimization (SEO), email marketing, web design and development, social media marketing and other digital concerns so we serve related content on our platforms to businesses and individuals. You obviously can’t win at a battle you are not equipped to fight.
Winning ways for content creation.
Some people feel they are not cut out for the rigor of putting together content and do not see its essence but fail to realize that content marketing brings in 3 times as many leads as traditional marketing and costs 62% less. This post gives you tips on how to win at putting together content that not only sells your brand but also meets your audience’s needs at the right place and time so you can stay ahead of your game.
Consider your audience:
Having identified what solutions your business is out to solve, you need to determine who your audience is and where you can find them without forgetting to take note of the problems they face and their interests. Your audience will also develop some level of trust in you and feel like they matter. This simplifies your content production effort and gives you a direction.
Create a content plan and strategy:
Without a plan, it would be difficult and almost impossible to achieve your business marketing goals. You can start by creating a weekly or monthly content calendar depending on your preferred frequency. Your content calendar could contain your SEO strategy, content ideas, references, tags and scheduled time. Having a plan and strategy helps you plan, achieve consistency, proper indexing by search engines and audience engagement.
Appealing and related images:
Ensure your image is saved on your device with a name containing your keyword and remember to use alternative (alt) text. It is also important to acknowledge the source of your pictures as you do not want to plagiarize. You could check these sites to get some nice and free pictures Upsplash, Pexel, Pixabay.
Answer questions your customers are asking:
With the use of Google suggestions and other websites like Quora, you can easily see frequently asked questions by clients then reply to them on your platform. Replying questions on these type of platforms would get more traffic to your website.
Keywords are search queries or terms people use to find information online; they might not be searching for your business in particular but with the use of relevant keywords and other SEO techniques, you can get a shot at featuring on the initial page of browser’s search. So get started with using more of longtail keywords; these are some keyword research tools to try out, word tracker, Google Adwords; keyword planner, WordStream.
You don’t have to be a wordsmith or content professional because we are here for you. At Big Field Digital we care about your business and are ready to create content that markets your business, engages your audience and gets them coming back for more. Follow us @bigfielddigital across all social media platforms to interact with us.