How to Sell Products Directly from Your Facebook Page
By Samuel Oduoye
Do you know you can sell your products with a Facebook shop you can do with an e-commerce website?
That’s what we had when Facebook launched their Shop Section a few years back. The feature lets you replicate your store on your page, where people can buy directly.
In fact, on Facebook Shop for US users, you can integrate a payment system and other features that close the sale without involving human efforts. The only task will either be to make the delivery of the products or anything else your conversion implies.
If you’re still wondering about how this helps you, let’s take a baby wares store as an example.
When you set up the Facebook Shop, you can upload your products there, while your audience can easily go there to make a purchase.
In countries outside the US, the button with products is “Message to Buy” instead of buy now. Notwithstanding, it represents the peak of conversion.
So, your audience is on Facebook, and they would be glad to meet their needs that easily without further hassles
Now, the question is, how do you go about this to make it work for you?
This article will help you answer that.
After reading this, you will understand how to create a functional Facebook Shop and drive massive sales.
Create or Optimise your Facebook Page
You shop is an extension of your page. So, you need to have a Facebook page for your brand. That is if you don’t have one yet.
Then, even if you have one already, you might need to optimise it.
One of the things to look into while optimising your page is its appearance. Ensure you have clear and attractive graphics.
Your description should be clear about who you are, and all buttons should be rightly placed. You can read more in this article on having a perfect Facebook page.
I recommend that you review your competitors’ profiles to pick out best practices. Look at the appearance and content flow on their pages. They’ve tested and come up with best practices, so you can avoid the stress to an extent.
If you have done that, move over to the “Settings” button at the top of your page. Then, you will click on “Edit Page” at the upper-left corner. You will find “Tabs” option and click on “Add Tab” beneath it.
It will bring a pop-up that lets you choose to add a “Shop” tab. It has some settings where you choose the conversion step. You can have the audience message you to buy or visit your website to buy.
That gets you started.
List Your Products
Having added a Shop, the next step is to list your products on it. The Facebook shop makes it possible to add as many products as you want. But, of course, you will want to add products with high attention only.
So, you can list your best selling products on your shop, add their details and allow Facebook to approve it. This won’t take time, much like an ad approval. You can also read their policies here to avoid pitfalls.
Like you can’t expect people to know about your physical store if there is no sign post, you should take steps to make people aware of your shop.
You can start by sharing the listed products on your page’s timeline. With a note telling people to purchase directly from the page, you’ve put your audience in the conversion funnel.
Without such, hardly will anyone know there’s even something to buy.
Also, you can tag your posts with one of the products in the shop. So, if you’re giving a tip or mentioning a solution, you can tag your perfect product for it. The sale just got easier.
To make this faster, you can run ads to the shop itself or a related post. This can scale your conversion metrics faster and easier.
Keep Your Audience
The moment you activate the Shop feature on your Facebook, it becomes an e-commerce of some sort.
This implies that you should treat the people engaging with your products and product-related contents like website visitors.
So, like you installed Facebook Pixel to keep a list of your warm audience, you should do the same on your new native e-commence.
You can do this in your Facebook Ads Manager.
Click on Audience at the upper-left corner. It will bring up a page where you can “Create New Audience.” So, click on the arrow beside it and choose “Custom Audience.” You will have a pop up similar to the one below.
Select “Engagement.” Then, It will ask you to choose the specific “Engagement” action, as seen in the picture below.
Get it on from there.
Sell to Them
From the above step, the custom audience will begin to populate, and you can run ads to them or target posts to them subsequently.
Whether you’re just starting out, or you’ve been online for long, this helps you focus on sale-qualified audience alone.
You can be sure to drive people who are more likely to buy from you, based on their earlier interactions with your contents.
Each of the earlier steps has an important role to play in preparing your audience for sales. So, this is the appropriate stage to sell.
You can bet that, if these principles are applied correctly, you make your conversion easier, and that’s a boost to your business.
While a Facebook shop can boost your conversion and help you make the best of Facebook marketing, it is not all there is to your digital marketing efforts.
I believe this article can also guide you on launching an effective digital marketing campaign.
If you find this article helpful, please share with friends.
And of course, it’s not too exhaustive not to need your input. Do share your thoughts and questions with the comment box.