Responsive Search Ad: What You Need To Know & How To Do It!
By Sisi Titi
A few days ago, while at work, a Google Ads Rep called my office to inform me of the new Responsive Search Ads feature that I should be using to improve my Ads. After she took me through the process, I had more confidence in myself for knowing the feature and the fact that it improved my Ads appearance and goals. So you ask, what is Responsive Search Ad?
Responsive Search Ad is a new improved Google Ads features and tools that allow you to have five distinct headlines and two descriptions up to a 90-word length that helps you improve your Ads campaign without using similar phrases. This new feature allows you to show more text Ad in different phrases that appeal to your target audience and it is way better than the Expanded Text Ad.
Here are 3 benefits of Responsive Search Ads
1. It helps you improve your Ads Performance
With Responsive Search Ads, you are sure of getting more clicks that your text Ads aren’t achieving. It helps you attract additional clicks and conversions that your existing text ads aren’t capturing since responsive search ads help you compete in more auctions.
2. It is more flexible
Just like the flexibility of having an Expanded Text Ad shown in different forms, Responsive Search Ad is equally flexible in that regard. You Ads will show in different display Ad with most important phrases that are relevant to your target audience and goals.
3. More space for text content
With the new Responsive Search Ads, you can have up to five headline and two descriptions. This means that, whatever offers, USPs you want your target customers to see and know, you can always insert that into each of the headlines available. This also applies to the description, you have 90-word length compared to the 80-word length available in Expanded Text Ad.
Image Credit: Wordstream
If you like to create a Responsive Search Ad, follow the instructions below.
- Open your Google Ads account
- Select the campaign
- Click on Ads & extensions on the left side of the page
- Select the blue plus button
- Select Responsive Search Ads
- Enter the final URL and display path text; as you type a preview will be shown on the right side of the page
- Enter your headline options. You will need to enter a minimum of 3 but you can enter up to 15
- Enter your description options. You will need to enter a minimum of 2 but you can enter up to 4
- Click Save
However, this feature is only available in Beta, and may not be for all Google Advertisers. Contact your Google Ads Representative to ask more questions you may have.
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