6 Creative Ways to Repurpose Your Old Contents.
You probably have old contents that your audience will benefit from or are goldmines but because they are old, your audience is missing them because the newer contents are taking centre stage. So, what do you do? Do you just let these old contents go when they could be generating traffic or revenue for you? No, instead, a great strategy will be to repurpose your old contents. Repurposing old content is a way of using content you’ve already developed to create new content. Think of this as a way to recycle your old content to serve new purposes and needs.
That said, in this post, we’ll be showing you 6 creative ways to repurpose your old contents.
Break Down Your Content
There is always a central theme that connects a certain content. Identifying the themes in your old content and breaking them down will help you create new content. For instance, a blog post that talks about creating a buyer persona is centred around the theme of Buyer Persona. And you can break this theme to create several topics, such as; Benefits of Buyer personas, Types of Buyer Personas, The Relationship Between Buyer Personas and Buyer’s Journey etc. The number of contents you can form around from a particular central theme are limitless.
Don’t try to stuff too much information into one content because it can bore your readers and also reduce what you can create. Avoid answering why and how questions in one content, instead create separate posts that each address how and why. If, however, you already have a blog post that has answered how and why at once, you can still break it into separate posts. The difference is that the individual posts will likely be more detailed.
Convert to Infographics
Infographics are a creative way to repurpose old content. You can transform your blogs into a colourful representation. Infographics are easier to read and understand, so it will be a great way to ensure your audience consumes your content. If you are uncertain how to create infographics, there are numerous templates you can use to make infographics out of your old content. Plus, you can also post them as slides.
Convert to other Formats Blogs, Podcast, and Vlogs)
A very popular way of repurposing content is conversion. Converting your old content into a new format gives it variety, thus making it appealing to more audiences. For instance, you can convert blog posts into podcasts that audiences could listen to. Or you can make vlogs and link them to your blogs and vice-versa.
Covert Blogs to Guides
Another way to repurpose your old contents is to convert blogs to guides. For instance, some of the old blog posts you’ve written served the purpose of educating. You can flip such blog posts into guides by changing the format. Breaking the blog post into steps and suggestions is a way of turning a blog post into a guide. If you wrote a blog post about a phone’s specifications, for example, you can release a guide about how to get the best display on the phone or how to manage power consumption on the phone.
Rewrite and Update Blogs
New information is discovered every day, knowledge about certain subjects increases or becomes obsolete. No matter how well put together your blog posts are, you need to update them as time goes on. Take for instance a business blog post that advises people to buy thick clothes to protect themselves during winter. That blog post would need to be reviewed and updated today because the winter comes later than usual in some parts of the world due to climate change. Blogposts made during the pandemic would need to be updated as well because the world has adjusted to the pandemic.
Another reason to update your old blog posts is to make them more appealing to visitors. Some viewers might not stick with your blog post if it is stale both in knowledge and design. Try updating the headline using new templates and try the writing style a well to make it more appealing. Updating your old blog posts with either new designs or knowledge adds more life to them.
Repost on Social Media
Reposting your old content on social media platforms is also a way of repurposing it as you will be exposing your old content to new audiences. New audiences equal new leads and new leads viewing your old content gives it more life. Fortunately, this content can be repurposed to another format as social media contents can come in different formats, including video, audio, picture, slides, infographics, animated texts or even live broadcasts. Besides that, you can engage your new audience or old audiences with your content by asking questions or posting it as a throwback. Using Facebook and Google-powered social media platforms allow you to share content to your stories. Instagram stories, for instance, have grown effective in digital marketing, making it a good platform to repost your content.
To conclude, let me say at this juncture that you can think of your old contents as a script you can use to create new contents in another style. With this mindset and the help of our guide; you can get started on repurposing your old contents into new attractive contents.