6 Uncommon Premium Email Marketing Platforms for Brands.
Let me start by saying successful email marketing campaigns can be achieved with free tools or free versions, especially if you are a small business or have a few subscribers. However, if you have grown as a business or want to unlock certain benefits from your email marketing, you need to consider premium email marketing platforms. This is because if you are paying for the service, there are more features that you get to enjoy that could be missing in the free versions or with free brands. And although email marketing is very effective considering it is permission-based marketing, you also need to find the right tools to unlock the benefits. So, if you have a bigger budget, you should definitely consider using premium email marketing platforms. But what are some of these uncommon premium email marketing platforms? That’s what this post has highlighted; follow along.
You get a lot of benefits from using Constant Contact; they offer unique features that other platforms do not. For instance, they offer social media sharing tools for social media marketing, image library, and specialised e-commerce email marketing features. They also have other features such as list segmentation, easy tracking and reporting, Facebook ads integration. And all plans enjoy these features.
However, they have an Email Plus plan for $45/month that offers you email automation, subject line A/B testing, customizable pop-up forms, surveys and polls, and online donations. They are known for their good deliverability results. You can sign up for a free trial (no card required) for a month, after which, you will be required to pay at least $20/month.
SendinBlue is a comprehensive but easy-to-use email marketing platform. It comes with a combination of a number of communication tools, including Email, SMS, Facebook, Chat, and CRM. Their automation and audience segmentation and management are particularly good. They have a completely free email marketing plan with unlimited contacts and up to 300 emails per day but with their branding. Their paid plans start with $25/month.
ActiveCampaign is great with their email automation; the tool helps you automate your emails based on the behaviours of your audience, including helping you identify hot leads. Other features you enjoy with ActiveCampaign are email segmentation, triggered emails, email funnels, geo-tracking, autoresponders, A/B testing, and scheduling, multi-user editing and good deliverability rates. This tool is also great for its responsive templates and how you can manage sales from the backend. Pricing for ActiveCampaign starts at $9 per month.
Drip is great for e-commerce brands because of its integration with e-commerce platforms such as WooCommerce, Shopify, and Magento. Their CRM features help you segment your audience based on triggers such as links clicked, page views, tags assigned, purchase history and email opens. Besides, they also integrated an SMS notification feature to help with your SMS marketing. So, if you have an online store, you should consider using Drip. Drip has a 14-day free trial and their plans start at $19/month.
If you want to grow your brand, you should consider GetResponse. They have a great email automation feature and the tool is also easy to navigate to create your campaign. GetResponse is especially amazing for its Conversion Funnel feature; which offers a great landing page editor and the ability to create webinars. You also get 1000 stock images, responsive forms, A/B testing, unsubscribe tracking, one-click integration, website visitor tracking land, autoresponders and you can create paid ad campaigns for Facebook, Instagram, and Google. GetResponse has a 30-day free trial and pricing plans that start at $15/month.
ConvertKit integrated with other platforms such Woocommerce, PayPal, Stripe, and WordPress, so it is a great option for bloggers and e-commerce brands. The landing page editor, autoresponders, subscriber management features and tags to create advanced segmentation are particularly good. Other features that you enjoy with ConvertKit include opt-in forms, email workflows, personalization, and automation. They have a free plan for up to 1000 subscribers and paid plans that start at $29/month.
Do you know any other premium email marketing tools? Let us know in the comment section.