Obvious Signs Your Business Needs a Content Marketer.
95% of the B2B service and product buyers say that they view content as a trustworthy marker when evaluating a business.
71% in the B2B industry admit that they review an organization’s blog during their buyer’s journey
Now, why did I hit you with these stats right off the bat? It is so we can establish from the start that content marketing is a must for any business that wants to survive in the cut-throat business environment. It is no longer a question of “should I include content marketing in my business?” It is now a matter of “how do I do content marketing and do it right? This is because content marketing is probably the most underrated aspect of marketing as most people believe it is a piece of cake. “Isn’t it about simply creating content?” you hear quite often. No, there is no “simply” about it. It takes a strategy to create content that will realise your marketing goals and that’s something you need a content marketer for.
So if you are a business owner and wondering if your business needs a content marketer; well, I’ve made your job easy for you. Find below 5 signs your business needs a content marketer.
You Want to Have an Online Presence
Whether you are a small business or a conglomerate is inconsequential. If you own a business, your business should be online. And this includes social media and owning a website as you grow. While you don’t have to be on all the platforms as your kind of business will determine the platform to choose, you should be on, at least, one of the social media platforms. But if you are going to have an online presence, you need a content marketer to manage the content that would project your business properly online.
You Are Yet to Establish Your Target Audience
One of the first things any business should do is to define its target audience. Remember that you are not selling to everybody; you should identify the specific people your business is targetting. Trying to sell to everybody can be likened to killing two birds with one stone, which literally is tantamount to a wild goose chase. You need to focus on your target audience and to identify it, you will need to create a buyers’ persona. A buyers’ persona is simply the personality of the group of people you know will be interested in your business. If you are struggling to create one, it is time to hire a content marketer.
You Want to Generate Leads
Ultimately, the goal of a business is to make a profit. And you cannot make a profit if you don’t generate leads and retain customers; that’s the goal of marketing after all. Content marketers are tasked with creating content that will help position your brand as the go-to brand for that product or services. They will also optimise your content to put you in front of people looking for businesses like yours.
You Want to Establish Customer Relationships
We all know how important customers are to a business. If not, businesses will not be scrambling to keep them satisfied. However, customer relations is beyond providing quality goods/service. Of course, that’s important as well. But in order to increase customer retention, you need to give them a sense of belonging by deliberately establishing a relationship with them. Content marketers can help you build and establish a relationship with your customers.
You Exist and Want to Grow
It is as simple as that; you exist and want to grow, you need a content marketer. There is a reason why content is said to be king. It is because, with content, you can develop and destroy any venture. No marketing campaign can be successful without the right content because to sell to your potential customers, you have to communicate what they will be getting from your brand. What am I trying to say, in essence? You cannot grow as a business without proper content marketing. So, if you exist as a business, your business needs a content marketer.
Now, you know that there is more to content marketing than juggling words together or even being a good writer. It is about strategically creating content to achieve a business goal. If you need a content marketer for your business, you can reach out to us.