I felt a little hesitation in me when a friend said to go see a movie with her last week. I had not been to the cinema for a while and had lost touch on the updates from the Box Office. But then I saw it as an opportunity to relax and ease my aching nerves. So the first question was whether there was any particular movie in mind to be seen. We both could not answer that, so we resorted to having the social media and the cinema attendant make that choice for us.
A quick search of ‘the thriller/action movie to see’ in Google displayed a result page with “London Has Fallen” ranking well in both paid and organic aspects. I presumed the crew had done their digital marketing assignment well.
Getting to the cinema, I noticed a huge poster with Gerard Butler standing against the backdrop of the British flag. He was flanked to the right by Morgan Freeman and Aaron Eckhart to the left. Since I have always had a fancy for all things about the Queen, I figured it will be worth the time spent watching it. Also, it has been a while since Britain got on the radar for large-scale unrest and terrorist activities, so the poster piqued my interest for knowing what the film crew had packaged in this one. A little chat at the counter sealed the decision: “London Has Fallen” will be the best pick of the evening. So I had my ATM swiped and the tickets were doled out. Two big paper bags full of popcorn and we galloped down the aisle to the cinema room.
You will agree with me that the search on the internet before going to the cinema had registered the banner of the movie in my memory, hence, the poster stood out when I sighted it. That is the power of social media for marketing when it comes to online and brick-and-mortar shopping.
We were some minutes late so the scene we caught up with was that of the American presidential convoy driving down the road with ‘Big Ben’ towering above while spectators wave to welcome him. We quickly picked a seat not too close to the screen. Before we could settle into the chair comfortably, the scene shifted to one of sporadic shooting. The American president was under attack. Pellets flying everywhere and pandemonium filled the air.
Right that second, the image of the movies ‘Olympus Has Fallen’ and ‘White House Down’ came to my memory and I knew I was seeing a movie with the same theme as the two movies mentioned above. Only that this time, the siege on the American president’s life was happening on a foreign soil. At that moment, it occurred to me that I should have made another choice of movie.
A part of the whole movie appealed to me, though. The part where the execution process of the captured president was streamed live on social media channels. That goes to the power of social media for optimal reach in advertisement and marketing as the world now lives on the social media.
For one, I think the title said little or nothing in comparison to the overall theme of the movie. Outside of landmarks of London that were destroyed, the focal point of the terror attack was the president of America, hence, I see no reason why ‘London fell’ since the terrorist intended to fall the number one man in the world – the American president.
Had the movie been centered on the terrorist’s destruction of the historical landmarks of London, it would have been a better watch for me, because I think the idea of an attack on the American president has been over-flogged in too many movies in time past. I don’t think we need any more reiteration of that. Besides, the current American president is not hated that much right now. The focus is more on the outcome of the coming election.
Again, I reiterate that on a personal note, I consider the time spent watching that movie a reliving of old memories that have been played over and over again. At the end of the movie, I asked myself how come the movie ‘London Has Fallen’ had so much rave about it? Then it occurred to me that quite a bit was done marketing it digitally. The social media channels help out with its publicity to no small extent. Note this caveat: this is a personal opinion on the movie; you may find it an interesting watch.
Having said that, the next movie I have in mind to see is ‘Captain America: Civil War’. Much has been done in the area of digital marketing to push the movie into the mainstream and the trailer is gathering so much view on YouTube. I hope not to be disappointed – I don’t think I will be because I have always been a fan of Spider-Man and Marvel scarcely fails us. If you have seen it, please leave a comment for me below.