Major Content Marketing Acronyms Content Creators Should Know.
By Ayandola Ayanleke
Every industry has its idiosyncrasies that are understood by only the people in that industry. The content marketing world is no different. Content marketers speak a different language that might not be understood by say a person, in the entertainment industry and vice versa. There are certain content marketing acronyms that you need to master if you want to survive as a content marketer or have conversations effectively in the field. This is particularly necessary for beginners as well as businesses that work with content marketers and want to converse smoothly. And that’s what this article is for; to intimate you on the major content marketing acronyms content creators should know.
API (Application Program Interface)
This is a set of rules or commands that guide how other programs can integrate with a particular software.
B2B (Business To Business)
Marketing for B2B companies is modelled for a business that sells directly to other businesses. That means businesses that sell goods or offer services to other businesses.
B2C (Business To Consumers)
On the other hand, marketing for B2C companies is modelled for businesses that sell directly to consumers.
BOFU (Bottom Funnel)
Buyers or customers in BOFU are said to be in the Bottom Funnel when they are interested in a product or service but yet to choose the business to patronise. So, content marketers create content to convince them your business is the best to pick.
BR (Bounce Rate)
This is the rate at which visitors leave your website or webpages immediately after clicking on your link or those who leave without visiting another page.
CMS (Content Management System)
CMS is any web-based application for creating and designing a website. For instance, you are reading this content on a custom-made website that was created on a CMS. The most popular is WordPress but there are others such as Concrete5, Drupal, and Joomla amongst others.
CPA (Cost Per Acquisition)
It is also called Cost-Per-Action or Cost-Per-Sales. It tells companies how much they paid to get each sale or any other kind of conversion the campaign was created for.
CPC (Cost Per Click)
CPC, on the other hand, is the amount companies pay for every click on their ads or content.
CR (Conversion Rate)
When companies run a campaign, they are expecting potential customers to click on their ad or content. However, beyond that, it is usually for them to take action. Therefore, the conversion rate is the rate at which potential customers took an action after clicking on your ad or content.
CRM (Customer Relationship Management)
This is a software used to manage the customer relationship. CRMs help you track customers’ details to manage interactions with your customers. Some CRMs include HubSpot, Salesforce, Pipedrive and Microsoft Dynamics amongst others.
CRO (Conversion Rate Optimisation)
This consist of all the strategies carried out by a business to increase their rate; that is, creating the right experience for potential customers that will make them go from visitors to customers.
The CTA is the prompt to the potential customers to take action. After they have viewed your campaign or content, what next? What do you want them to do? Including that to your ad or content is the CTA.
CTR is the rate at which people click your ad after coming across it.
H1, H2, H3 (Header Tag)
These are headings in a descending order to use for your content. It is basically the same way you organise written content based on the category in a heading and subheading. H1 is the main heading and H2 the next on the scale and so on. The reason this is important is that search engines use the header tags to better understand what the content is about, that is why it is advisable to include your keyword in your H1, especially.
KPI (Key Performance Indicator)
This is one of the major content marketing acronyms you should master because it is the measure of the performance of your marketing campaign. For instance, if you have a marketing campaign in your company, the KPI is used to measure if the effort put into the campaign is working or not.
KPM (Key Performance Metric)
While KPIs are not trackable, KPMs are trackable. They are the metrics used to measure the performance of a particular project. They could be views, clicks, sales, conversions etc.
IP (Intellectual Property)
Intellectual property is the right an owner has to the piece of content they create. That means nobody else can claim ownership or use the content without permission from the creator.
LPO (Landing Page Optimisation)
This is basically working on your landing page(s) to make sure it is working optimally.
LTV (Lifetime Value)
This is the value of a particular customer throughout their lifetime.
MOFU (Middle Of Funnel)
With MOFU, the buyer is at the stage where they are considering different businesses before making a final decision. Your job will be to help them make that good decision without necessarily advertising directly.
PPC (Pay Per Click)
PPC is a type of online advertising whereby businesses pay per the number of clicks on their ads or content.
PR (Public Relations)
Public relations is like creating a public image or perception of a company. It is not an advert but a permanent perception of what people think when they see the brand.
ROI (Return On Investment)
This is the return made after running the campaign. It is quite self-explanatory in that it measures the profit gotten from what was invested in running the campaign.
We probably don’t need to explain this. It is the Twitter feature to share (retweet) any interesting tweet you see on Twitter.
SAAS (Software As A Service)
SAAS tools are tools accessed through a web browser because the files are saved on the cloud and not a single computer. Examples of SAAS tools include Facebook, HubSpot, Nextflix, GoToMeeting, Google Drive, and Google Drive amongst others.
SEM (Search Engine Marketing)
SEM is the marketing based and carried out on social media. It is aimed at directing traffic to a certain website and ultimately, driving conversion.
SEO (Search Engine Optimisation)
This can simply be explained as all the activities carried out to increase the visibility of and traffic to a certain website or webpage.
SERP (Search Engine Results Pages)
SERPs are the pages on search engines where the search engine results are displayed. So, when you search for something on search engines, the different results that come up appear on SERPs.
SME (Small And Medium Enterprises)
Small and medium-sized enterprises are categorised in marketing to know the kind of marketing strategies to use based on their uniqueness in comparison with large corporations.
SQL (Sales Qualified Lead)
An SQL is a potential customer who intends to patronise your company.
TOFU (Top Of Funnel)
At this stage of the buyer’s journey, the content created is targeted at showing the buyer that they have a problem and proposing a solution.
UI (User Interface)
This is basically how your app or website looks and feels to a user.
USP (Unique Selling Proposition)
Your USP is what makes your business different from others in your field.
UV (Unique Visitor)
A visitor to your website or app and not a returning user.
UX (User Experience)
This is the experience of the users when interacting with your app or website.
In conclusion, bear in mind that this list is, by no means, exhaustive as there are many more content marketing acronyms and tools you will learn as you progress as a content marketer.