Impressive Ways to Drastically Increase Your Domain Authority.
By Ayandola Ayanleke
Domain authority is the authority or rank of your website in comparison with other websites. We can describe it as to how high or low your website is ranked on the worldwide web. The domain authority metric was developed by Moz and websites are ranked on the scale of 1 – 100, with 1 being the worst and 100 being the best.
You might be thinking that the domain authority doesn’t have any implication on your website. Well, not if you want to rank high on Google. Your placing on SERPs is determined by different factors and one of them is your domain authority. You can also use your domain authority to measure the effectiveness of your SEO tactics in comparison with your competition.
Now that you know the importance of having a high domain authority, the question on your mind is probably what to do to increase your domain authority. This article will address the question on your mind and show you the ways to not just improve your website ranking but to drastically increase your domain authority.
Choose A Good Domain Name
Increasing your domain authority starts from the name you decide on for the domain. To choose a good name, put two things into consideration; how easy is it to remember or pronounce and how relevant is it. Choose a domain that is relevant to your niche and a name that readers can easily remember, so they can search for you directly when they need to visit your website.
Improve Your Off-Page SEO Optimisation
Off-page SEO optimisation is different from that of your internal page but it is equally important. It is determined by the number of relevant websites that link to your page. In simple terms, it means the number of relevant websites that have your link as part of their inbound links. Improving your off-page SEO optimisation can be tricky but not impossible. You can either go the natural route by writing amazing content that other websites will find relevant or you could network with other websites in your niche to increase your visibility.
Improve Your On-Page SEO Optimisation
This is a no brainer; optimise your pages and all your contents to improve your chances. Make sure to find relevant keywords to create relevant content; work on your outbound/inbound links, slug, image alt text, meta title and meta description. It can be a lot more work but it is important if you want to increase your domain authority.
Improve Your Page Speed
If your page load is slow, you are likely to get more bounce rates. The bounce rate is determined by the number of people who leave your website only after visiting a page or leave immediately after opening your website. Except if you are the only website offering the information they need – which is unlikely – readers will leave your website if it is taking forever to load. You can increase your page speed by removing irrelevant plugins, updating your plugins, optimise the size of images, use a streaming service for videos, and utilising CDN if you have large CSS files amongst others.
Improve The Mobile Responsiveness Of Your Page
More people access the internet on their phones because averagely, we are more with our phones than we are on desktop. So, to keep readers on your website, they have to enjoy the experience on mobile. Also, one of the metrics Google uses to rank websites is the mobile-friendliness of the website. This will either count for or against you on the domain authority metric. You can use Google Mobile-Friendly Test to learn the mobile-friendliness test of your website.
In conclusion, although the domain authority metric shows you how well your website is performing, it doesn’t mean your website is not functional if you score low, it just means you need to put in more work to increase your domain authority.