How To Improve Your Website Visibility On Google.
By Ayandola Ayanleke
Google is by far, the most popular search engine. According to internetlivestats, Google processes over 3.5 billion searches per day. So, it is not surprising that Google search ranking is a prevalent discourse in the digital marketing strategies of many brands. And one of the prevalent questions on the minds of most digital marketers is how they can improve their visibility on Google’s first page. There are a lot of webpages online, so while making sure yours is preferred over other pages, we all can agree that it is not a piece of cake. But it is not impossible, and that is what this article seeks to address. We will be showing you ways to improve your website visibility on Google.
Improve Your SEO Skills
This is a no brainer; the first step to improving your website visibility on Google is to make sure your website is well-optimised for Google search. Make sure to pick keywords that you know people are searching for because it won’t do much for your position on Google’s search pages if people are not interested in reading what you are writing. Then, make sure your keyword appears in your article, your meta title, meta description, slug and alt text of your images. Note that using relevant images is indispensable if you want to rank high on Google search pages. After you have done all you need to do on all your pages to make sure your website is well-optimised, use the Google Search Console to carry out a proper audit of your website to identify the keywords you rank for and errors on your website so you can fix them.
Create And Submit A Sitemap To Google
Once you are done with the SEO audit, you should create a sitemap. A sitemap is the list of all the pages on your website. Creating and submitting a sitemap helps you ensure all your pages are indexed by Google. You can get an expert to help you with this if you don’t want to go through the process yourself.
Improve Your Mobile Responsiveness
According to Statista, in the second quarter of 2020 (as at the time this article was written), mobile devices (excluding tablets) generated 51.53% of global website traffic. Based on this statistic, it is obvious that more people access the internet on mobile than they do using tablets and desktop. It is, therefore, not surprising that Google considers mobile responsiveness of a website in its ranking algorithm. So, make sure your website and all your webpages are mobile-friendly.
Create Relevant And Engaging Content
After all is said and done, Google cares about what the readers think and all the readers care about the content; are they getting what they want from your website? If readers show Google that they enjoy what they are getting from your website, Google will have no choice but to put you on the first page. How does Google know this? The time readers spend on your website, the number of returning readers and the number of organic searches. You can only enjoy this when your content is relevant and engaging, so work on your content and update old contents regularly.
Work On Your Backlink
The number of backlinks you have increases your credibility and helps your visibility on Google search. A backlink is a link to your website from other relevant websites; Google sees this as a vote of confidence in your content. Now, don’t fall into the trap of people who promise backlinks for a fee, this is counterproductive. Instead, network with other webmasters and let them know you exist or write relevant content that they will have no choice but to reference in their posts.
Use Long-Tail Keywords
Long-tail keywords are effective in SEO because ranking for high-competition keywords can be quite challenging. It is easier to rank for long-tail keywords because there is less competition, so you should go for them instead.
Read What Google Has To Say
If you want to improve your website visibility on Google, who would you rather listen to if not Google? Google provides free but helpful information on how to improve your site performance on the search engine, you can find the information here. Make sure to read up and digest the information; it is definitely worth it.
Although this article focused on how to improve your website visibility on Google, the article is also useful for increasing your web presence on other search engines as well.