How to Determine if Your Corporate Website Needs A Blog.
If you are reading this, you most likely fall into one of these two categories; you are wondering if it is necessary for your corporate website to have a blog. Or maybe you fall into the category of people who don’t think that their corporate website needs a blog. Whatever category you fall into, as far as you need an answer to the question of when the right time to incorporate a blog to your website is, we will address your concerns in this article. Now, to determine if your corporate website needs a blog, you should determine if your brand:
Needs to Increase Traffic
If you feel that your brand needs to increase traffic, especially visitors, then it might be time to get a blog. This is because while existing customers might type in your website address, visitors who have never heard of you will need something more to find you. With a blog, they can search for a blog post you have written, stumble on the post, and you would have earned yourself a reader, who might revisit your website if they find what they are looking for. Plus, you have the opportunity to rank for different keywords through your blogs as the number of keywords you can rank for through your other web pages are limited. Also, if your website is constantly being updated through your blog, search engines will index the new content. All these will result in increased traffic to your website.
Needs to Establish Expertise and Authority
If you want to establish industry authority, there is only so much you can do with your web pages to establish your authority in your industry. But a well-researched article that provides solutions to problems or answers certain questions will show customers and other industry stakeholders that you know what you are talking about. Blogging is a great way to establish that you can be trusted to provide all you claim in your “About” and “Services” pages.
Needs to Increase Leads and Conversions
According to DemandMetric, companies with blogs produce 67% leads every month, on the average. And you can get more people to do what you need them to do if you have a blog; whether it is to subscribe, register, sign up or buy something. The logic behind this is simple; the more people you can get to your website, the more leads and conversions you can get. It is simply the law of probability. But if there is not much happening on your website, you won’t get the needed traffic to convert.
Needs to Communicate Better with Customers
If you want to get closer to your customers, communicate better with them and gain their trust, your corporate website needs a blog. The report by DemandMetric pointed out that 60% of consumers enjoy reading relevant contents from brands, 82% of consumers feel more positive about a company after reading custom content and 72% of consumers feel closer to a company as a result of content marketing. What does this tell us? Customers react positively and respond more to companies with blogs. Not only will you be answering their questions or addressing some of their concerns through your blog, but you will also interact more with them through the comment section.
Needs a Voice
Do you want a unique voice? Do you want to communicate your company’s personality, values and culture as well as that of the individual staff? If your answer to this question is yes, you need a blog to help you achieve that. Through the blog, you can communicate your values and personality to your customers and stand out from other brands in your industry.
In conclusion, it is one thing to decide your corporate website needs a blog, it is another to do a good job of it. If you have decided to have a blog, make sure your blog posts are consistent, well-researched and well-written. Don’t do a shabby job to fulfil all righteousness; that will be counterproductive to what you want to achieve.