When you have issues with turning your website or landing page visitors into paying customers, you should try out the strategy of retargeting ads. Since the primary goal of Marketing is to increase sales, retargeting ads is a sure way to achieve and surpass that goal. First, let’s get a deep understanding of what retargeting ads is.
Retargeting is a way of serving ads that directly target people who have previously visited or interacted with your website or social media pages. Even when those visitors exit your site without making a purchase, they will still get your ads showing up in relevant places on the internet. During a conversation with a friend, she kept saying that it’s like God will soon send her a husband because she had been seeing ads containing beautiful engagement rings. I laughed hard and made her understand that those ads were shown to her based on what she had been searching for online and the pages she had been visiting. Retargeting ads were at work.
How Does Retargeting Ads Work?
Remarketing is a pretty straightforward concept; it starts with you placing a remarketing tag on your website- either on the landing page or every other page. However, it is more effective to concentrate on specific products and services.
While some brands are still using traditional forms of advertisements, the market and audience behavior has changed. In recent times, strategically positioning your ads in places where your audience are dwelling is a sure way to get them to notice you and lead them to take the desired action. Sometimes the first time you see an ad, you might not necessarily be interested in such a product or service, but the moment you see it repetitively, it sticks to your memory and leads you to know more about such brand/product. That is the nurturing stage, a step deeper into the conversion funnel. With retargeting ads, your adverts keep following your target audience all around the internet in no time; you might think it’s creepy, but it’s absolutely not. When you retarget ads, you get to still be in touch with people who leave your site just as fast as they land on it or visitors who came around when your product was out of stock.
The Benefits of Retargeting Ads
Retargeting offers a wide range of advantages for your business. The primary advantage is that it has the significant potential to turn a visitor into a paying customer. Other benefits of retargeting ads include but are not limited to the following:
If properly used, retargeting can efficiently and consistently raise conversion rates. Let’s simply call it a relatively reliable way of reaching your customers at the time when you want to make sales.
With this strategy, small businesses aren’t left out, it’s cost-effectiveness, and high success rate keeps it relevant.
You can potentially see a lower cost per impression because you won’t be competing for keyword placement in Google Search. Instead, you’re explicitly targeting customers who have previously visited your site.
You can even get very specific with how you target your ads. You’ll be able to send a particular ad to someone who has practically forgotten about their shopping cart and a different one to someone who spent lots of time on a specific page. It’s similar to traditional PPC advertising in the sense that you may have some hard data on the performance of each ad on various devices. This information can be used to evolve and improve your future advertisement.
Remarketing is an effective way to reach customers and encourage them to return to your website.
In conclusion, if you desire more sales and ROI as a business owner, it is crucial to include retargeting into your marketing strategy.