How Businesses Can Remain Relevant During A Pandemic.
By Ayandola Ayanleke
The global pandemic has caused a lot of uncertainty in the world economy. Many companies are already feeling the brunt in these challenging times; some are having to close down and others are forced to lay off staff. The need to stay relevant as a business during these times cannot be overemphasised. Considering these are unchartered waters, you have to acquaint yourself with the tactics to remain relevant as a business and that is what this article will be addressing. What are some of the ways businesses can remain relevant during a pandemic?
Many businesses have started converting and repurposing their production to products that are relevant or in demand during the pandemic. Fashion designers and tailors are producing face masks and other hospital protective items, while some manufacturers are producing ventilators, hand sanitizers, and even hand wash. You can think about how your company can repurpose even in these times. It doesn’t even have to be the expected crucial products; it could be what you know people will be grateful for as they stay home or navigate these times.
Provide Excellent Customer Service
More than ever, businesses need to engage their customers to make sure they remain top of mind. Due to the compulsive stay at home in many countries, people are more active on social media than ever. Serious businesses will take engaging their customers on social media seriously and in these times, it is not enough to simply talk about your business, take time to engage the customers with light content as well. Also, make sure you let your customers know how to find you and update them with all the operational changes that you will be making. Very importantly, the customers should know that you got them and you are not simply interested in using them to make a profit.
Adapt To The Current Situation
You must adapt to the current situation. What are things you can do as a business to remain relevant during a pandemic? This is a question only you can answer yourself, but it will require innovation and creativity. For instance, if you sell products in a physical store, you can reinvent by adopting an e-commerce style.
Businesses cannot afford to spend lavishly right now because they have no idea where their business will stand at the end of COVID-19. So, reduce costs of operation and cost of non-essential materials; you can also try to find better deals from suppliers. Whatever can be done to reduce cost without compromising on quality should be employed.
You can only begin to solve problems when you identify them in the first place. It is not enough to know that the global pandemic is/will affect the world’s economy; that is too abstract. You have to get personal and identify how the situation is affecting your business now and the challenges that are likely to arise; be specific. When you have identified the challenges, you and your team can begin to work towards finding a solution.
In conclusion, we can say that even though this situation is novel, we can get past it if we study the times and become strategic without our brand policies. The ideas listed above will help you get started in revisiting your brand policies and properly positioning your brand in order to remain relevant during a pandemic.