Why Facebook Marketing Rocks
By Lanre Elufisan
Every business today needs to enmesh facebook marketing in its strategy because of its effectiveness.
Whether the goal is to acquire more customers, be visible, or to make sales. Every promotional strategy that leaves out facebook marketing is self-defeating.
Since the creation of what is now the world’s biggest social network in 2004, the scope of facebook marketing was bound for success. With an intent to connect people with each other virtually, little did the world know that marketing communications would take a new turn.
TheFaceBook as it was called in its first year, did not rest on its oars. Improving was and is still the culture of the advertising giant. It began ‘Flyers’ which was the first way to advertise on the platform – a functionality which enabled students and small businesses with low budget target an ad to a specific college campus.
In 2009, facebook marketing provided more advanced ad targeting options, introducing language and geographical based ad targeting to allure advertisers. It was the same year that it allowed page owners set up and manage their own page for the first time.
Who would have imagined that creating a free business page on facebook was going to be a far-reaching business tool in the nearest future?
Fast forward to 2012, it introduced mobile ads, that allows sponsored posts appear in our news feed without obstructing user experience. Later on, it brought in facebook exchange, which lets advertisers use cookie-based targeting to reach their audience on facebook with timely and relevant messages.
Up till date, the team works relentlessly to improve marketing communications.
Indeed, our lives have been made better but our businesses have benefited the most from the possibility of Facebook marketing.
In this light, I make bold to inform you that not taking advantage of facebook marketing is a loss for your business or organization. Your brand visibility has more to gain if you do and everything to lose otherwise.
Besides, there are great advantages associated with using facebook as a tool for business promotion and advertising, some of which includes;
Facebook Marketing Increases Visibility.
Facebook marketing can be used to increase exposure to potential customers, given its over 1 billion daily active users.
Facebook Marketing Lowers Marketing Expense.
Another advantage of facebook marketing is its low budget service. A small business could begin its marketing campaign with a free business page and pay as much or as little as it can afford for targeted promotions. This is bliss for startups on a shoestring. Recently at BigFieldDigital, we created a series of ads promotion on facebook, the results we got in a week were incredible. As a matter of fact, we added about 500 likes to our business page in 3 days and reached over 14,000 targeted audiences in a week.
Facebook marketing trumps most outbound marketing platforms like the billboard, posters, radio and even TV ads because of its almost perfect ability to target a specific audience based on location, interests, gender, language, area and age. This makes it more effective and measurable.
Facebook Marketing Builds Brand Loyalty.
Facebook marketing can also be used to build brand loyalty through engaging contents. Engaging contents on facebook can be shared by your followers which help to extend your visibility to their friends. Engagement help businesses keep in touch with their customers, by asking questions, being responsive when a client has an urgent need or an inquiry.
Customers want to know that you are available when they need you. Responding quickly to queries and resolving problems faster will increase the level of satisfaction of the customer and can help in developing personal relationships with them, promoting brand loyalty. This is a crucial benefit of facebook marketing.
Facebook Marketing Increases Web Traffic
”This is done by adding a link to the website on the Facebook page, and also by posting interesting content from website to the Facebook page, so your fans can click the link and read the full post on a website.”
By doing this, your customers will get the necessary information from your Facebook page leading them to visit your website to make purchases, read blog posts or just to check you out. On the other hand, when someone searches for your business name on Google, a well designed and frequently updated facebook business page will rank high in the search. Showing everything from your reviews, the number of likes, location and about you.
Facebook marketing is a goldmine for SMEs, it works. In fact, it rocks.
What are you waiting for? Remember, you snooze, you lose.
PS: Facebook do not take payments from Nigerian cards these days, if you need help around that, please do not hesitate to contact us.