Email Marketing Strategy; Everything You Need To Get Started.
By Stacy Ketiku
Businesses want a marketing strategy that keeps them on top and ensures that their customers’ interest is taken into consideration. With the rising use of digital marketing strategies, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. It has been proven to be a sure and effective way to reach out to target audiences and clients without being cut in the middle of clutter. If you are new to the concept, it’s never too late to catch up and start reaping the rewards of a good email marketing strategy; however, you need to learn the ropes right away.
Email marketing is the strategy of sending emails to prospects so as to convert them into customers and turn one-time buyers into loyal, raving fans. Simply say, it helps you connect with your audience to promote your brand, share news and promotional offers, tell your brand’s story and ensure an increase in sales.
With email marketing you need to always remember that you are a visitor and visitors are always welcome until their presence begins to lead to discomfort or inconvenience before they get kicked out. To create a successful email marketing strategy you should take note of the following and stay within the lines.
Build your email list
It’s a simple game that people tend to play wrongly. Never forget to make good use of every moment and platform to encourage people to sign-up for your newsletter. Any location where you have a group of people is a good place to publicize and encourage them to subscribe to your email list. However, due to the number of brands engaging in email marketing, people are no longer sure if a business is worth their time and attention; this brings us to Lead Magnets. The smartest way to build your email list is by offering something for free in exchange for a prospect’s email address; ensure whatever you are giving out is relevant and valuable to them. Some lead magnet ideas are; e-books, webinars, free products and more.
Do not start an email marketing campaign without setting out clear goals and how you intend to measure your success.
Choose an email service provider
Every day, people are working tirelessly to ensure the smooth running of our businesses so they keep introducing software, tools or applications that help us get our jobs done with ease. There are currently several email service providers you can explore, but we recommend either MailChimp or Hubspot. They effortlessly help you monitor your email marketing activities, segment and automate your list, among other benefits.
Create an opt-in form
Your opt-in form must be visible and accessible by your users.
Segment your list
After a user has signed up for your newsletter, you need to categorize them into sections to simplify things for you and target your efforts. This way you can easily send content that is personalized and relevant to each user. Remember, content is key and users want to spend their time reading properly presented newsletters.
Automate your response
You don’t have to sit all day trying to welcome and attend to your email subscribers when you can create an automatic response to various categories of your users.
Improve your open and click-through rate
First, you need to understand what open and click-through rate means and how it affects your email marketing effort. Your open rate is the percentage of emails that were opened by recipients. while your click-through rate is the percentage of times your subscribers have taken action on your email. Your open and click-through rates can be improved through appealing content and a captivating call to action.
In Conclusion, while carrying out email marketing campaigns don’t forget to include an unsubscribe link to help people easily opt-out of your email list as soon as they get uninterested. You can’t force yourself on people and letting them walk out on their own saves you the cost of sending emails to a user who doesn’t care about your brand’s news. Furthermore, do well to take out time to check why people are unsubscribing from your email either by reworking the email copy that made them opt-out or by retargeting your efforts. Your email marketing won’t win without the use of compelling call to action and excellently written copy. Be consistent and give what you have promised.