Digital Marketing Tips for Every E-Commerce Brand.
By Stacy Ketiku
Finally, you’ve decided to launch your e-commerce brand. You deserve a toast for taking that step despite all the odds and uncertainty surrounding the use of digital tools by a newbie like you. E-commerce business is much more than displaying your products on a platform, taking online payment, and organising delivery options. It requires a strong determination to win at it, as well as a will to try out new strategies to increase your brand awareness, generate traffic to your online store, get constant sales, reduce cart abandonment rate, ensure leads, enjoy a delightful experience on your platform, and more. Without sugar-coating things, you’ll need to put in a lot of work before things can actually work out well. With the tips highlighted in this article, your e-commerce brand is sure expected to move in the right direction.
Employ A Full Digital Marketing Strategy
As an e-commerce brand, leave no fruits hanging, your digital marketing effort should include as many strategies as possible. Don’t be scared; even with a small budget, you can still succeed if you make the best use of social media platforms, email marketing, content marketing using SEO techniques to rank organically, mobile marketing, e.t.c. However, you shouldn’t leave out the use of paid marketing strategies to increase brand awareness and gain paying customers. We have created a guide on how to employ digital marketing when launching a new brand; you should read up on that.
A Website or Landing Page Is A Must-Have
Without a website or landing page, it is difficult and almost impossible to run an effective digital marketing campaign for any type of business – not to talk of an e-commerce brand like yours. In recent times, I see new brands use their Whatsapp Status or Instagram feeds/stories to showcase their products, but sadly, they do not own a website or landing page. Be guided that promoting your products on those platforms isn’t the wrong thing to do; however, if you will engage in PPC advertising, email marketing, or enjoy organic visibility through SEO and content development, you cannot but have a website or landing page. With your website, it becomes easy to track your paid advertising efforts, organic traffic, and other metrics. Furthermore, building your list for email marketing becomes achievable in no time. If your brand is quite small and can’t afford an e-commerce website yet, there are a number of drag and drop landing page builders you can use with ease.
Create A Keyword-Driven FAQs Page
Having a Frequently Asked Questions (FAQs) page is a proactive way of answering mind-boggling questions that your leads are likely to ask when they visit your e-commerce store, or at the point of making a purchase. Your FAQs should be those questions previous customers have actually asked you or information that will guide and ease customers’ experience on your platform.
Product Description and Image
Apart from clearly writing out a product’s name and price, you should include an SEO compliant description that not only highlights specific features, available variations, and further information about a product but is also brief and concise. Writing product description should be done with the mind of a marketer; feel free to seek the input of a skilled Copywriter to help you craft product descriptions and sales letters that convert leads. Apart from the description of a product, its image is also very essential. Since prospects cannot have a physical feel of what a product looks like, they only rely on the images you present to them. Your product images must be clear and shot from the right angle using a good camera.
Positive Social Proof is Golden
Most people begin to trust brands when they hear about the experiences of other people who have interacted with that brand. Social proof can be gotten from customer’s review and testimonials which is visible on your website, social media comments, and other forms of messages from customers who enjoyed patronising your brand. Obviously, a brand with numerous negative comments will experience a high level of decrease in sales and patronage because no one wants to experience displeasure they have been warned about.
Include A Live Chat Feature
When it comes to the area of customer support, you must be 100% ready. Customers on e-commerce websites want to feel like they are in a physical store and can call out the sales attendant once they need any sort of help. Your Live chat feature can be set up using AI Chatbots or by you having a customer support agent assigned to respond to chats on the website as soon as they come in. With the development in technology, most e-commerce brands are opting in to use AI Chatbots as they are more cost-effective in the long run.
Every passing day, the e-commerce space is expanding and more businesses are embracing the opportunity to sell and buy products from anywhere in the world. Unlike other B2B and B2C businesses, e-commerce brands require a well thought out digital marketing strategy to move from an unknown state to a highly profitable business with consistent patronage. We’ll like you to employ these tips and let’s know what results you experience.