DeepText: Facebook Understands Everything You Share

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“I need a new DVD player” a Facebook user might type in Messenger

“Request a swap” Messenger will respond.

That is the power of DeepText.



That is the level of language understanding that Facebook’s new artificial intelligence (AI) can display.

Facebook announced in a report on Wednesday that it has built an advanced intelligent system called DeepText. This system employs Deep Learning techniques to understand texts in a real sense. It also recognizes patterns in digital representations of sounds, images, and other data.

DeepText is a deep learning-based text understanding engine. It can understand with near-human accuracy the textual content of thousands of posts per second, spanning more than 20 languages

DeepText Facebook's New AI

For the everyday Jack, this development makes for a better user experience on Facebook and more interest relevant feeds in the timeline. But for content hackers, it could mean way much more.

On one hand, we should all be excited that DeepText will help to channel contents to more relevant audiences. This will definitely reduce the widespread banter of irrelevant posts on our news feeds.

On the other hand, the ever dwindling reach of page posts may likely persist. This will be due to the selective process of feeds dissemination by DeepText. This projection is based on the word embeddings technique deployed by Facebook for DeepText’s functionality.


Word embeddings is a mathematical concept that preserves the semantic relationship among words. This type of representation allows Facebook to capture the deeper semantic meaning of words thereby making more accurate post and intent relationships.

With this, more irrelevant post from unscrupulous pages may get filtered out of the feeds of many Facebook users.

This is where the skills of a great content person come in handy.

It means that the brands that can consistently churn out relevant contents will get more appearances and views.

Since Facebook’s system have just gotten smarter, it is high time content marketer step up the game and become even smarter.

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