5 Customer Acquisition Strategies You Should Try Out.
By kazeem Razaq
Regardless of the size of your business or industry, you must acquire new customers for your business continually. Customer Acquisition is a way of gaining or attracting new clients or turning prospects into paying customers of your business. As a business owner, cash flow is pertinent to the permanence of your business. The primary way to get more money into any business is by getting more clients, giving them value for their investment by delivering impressive results and excellent customer service. A happy client is more likely to sing the praises of your brand and refer you to their friends and family; this act of referral marketing is another strategy to help your business acquire more clients. The number of clients received and profit gained over a while can sometimes be regarded as evidence of your business’s progress. To ensure you are always closing in on new customers as well as those who would be interested in working with your brand as stakeholders, here are five customer acquisition strategies your business should make use of.
Define Your Target Customers
Stop speaking to everyone; they all don’t need your products or services. Save your time and resources by identifying those who face the problem your business is providing a solution. When dealing with issues relating to customer acquisition, those are the people you should work towards attracting, rather than a general audience who are less concerned about you and your products. To effectively market your brand and avoid limiting yourself, discover your target audience, their buyer persona and reach out to the right where they are.
Consistently Create Good Content
Content is king, and there are no doubts about that. Creating good content helps you establish authority in your industry or niche. Getting your client to trust your brand is half the battle. However, you can win that battle by making use of result-oriented content marketing strategies. From a lead generation perspective, content marketing is thrice as effective and 62% less expensive than typical outbound marketing. If you are confused about where to start from, try creating an appealing content about your brand, or write on topics relating to your business to educate people on best practices of a specific topic. Post these content on your website and social media pages then direct traffic to those pages, and you will be surprised to find out the number of leads generated by your content marketing efforts.
Focus More on SEO
After you’ve established your online presence by producing meaningful content, you need to work on your SEO. Optimizing your content for search improves the ranking of that content in the search engine’s result pages. Through this means, your business receives more online visibility and it becomes discoverable by your target audience. Improving your search rankings and your brand’s clarity has a lot to do with the initial stage of your customer acquisition funnel. Some easy ways to optimize your website includes the use of industry-related keywords when creating content, setting up a Google My Business Account and more. The act of consistency in the delivery of your online content will also contribute to your website’s ranking in search results and ultimately increase your traffic.
Run a Referral/Affiliate Program
This customer acquisition method is a way of getting your old clients to refer their friends or family to buy from you. The fact that people love freebies makes it necessary to appreciate a former client who refers you to a new customer. The least you can do for yourself is to ensure you serve your clients accurately and protect your right name. Referral programs usually serve as the basis of many customer acquisition strategies employed by prominent brands around the world. Existing users should be given user incentives like a bonus, discounts, and other exciting offers. Some notable brands use affiliate marketing and coupon to win more clients for their business; generally speaking, this method helps in increasing your client base and revenue.
Own a Responsive Website
Responsive website design is one that automatically ‘responds’ or fits the screen of whichever device your audience is using to browse your website. An audience’s user experience can be enhanced by ensuring your website is responsive since they don’t need to zoom in or out when viewing your site’s content. Since search engines like Google are embracing mobile-first indexing, your web design must be created to suit mobile devices else you would be lost in the ranking. Furthermore, your web pages must load quickly and be attractive to all device types.
In conclusion, there’s no magical formula to guarantee the steady flow of new customers in your business. However, these five strategies remain the basis, and it is essential that you actively experiment with other strategies to see which is best suited for your brand.