AA RANO NIGERIA LTD is an Indigenous Oil and Gas Company which markets and distributes Petroleum Products across the country. They have been in operation since 1994 and have their headquarters located at Kano, Nigeria. The Company is vertically integrated and operates in varying departments of the petroleum and gas sector which includes, exploration and production, refining, distribution, marketing, cargo supply, haulage service and trading of petroleum products.
The Task at Hand
Mr Ibrahim Abdu, Head of ICT at AA RANO NIGERIA LTD hired us to be their Digital Partner; we were to offer digital services such as rebranding, web development and social media marketing. Their company wanted to expand into the Upstream Sector of the Nigerian Oil and Gas, so they needed to rebrand and acquire an online identity across all social media platforms. They requested that we create for them, a new logo, brochure, along with a website to showcase who they are and what they do, as well as their subsidiaries, nationwide outlets, products and services.
How We Helped
AA Rano Nigeria Limited reached out to us at Big Field Digital after being recommended by one of their partners in the Oil and Gas Industry. We designed a new logo, company brochure, created a corporate Content Management System (CMS), responsive website with several features, set-up and managed their social media platforms. The user experience website has over 30 web pages containing information about the company’s staff, partners, management team, Board of Directors, products and services, benefits, station and sub-station outlets, news and media, as well as careers. We created and effectively managed their official social media (Facebook, Twitter, Instagram etc.) accounts for an extensive period.
Our custom WordPress design and development is fascinating and helps them stand out till present. Throughout the process, we stayed in expansive communication with them via email and video calls in order to create a design that would satisfy their needs. With the input of these experienced Big Field Digital team members: Front and Back-End Developers, Project Manager, Social Media Specialist along with 3 other IT consultants, this project was a success.
Social Media Management
Our rebranding effort made their company appear in different search queries on Google search engine, we improved their online presence, grew their Facebook page to over 15,000 page likes as they could now be at the front line with other competitors in the industry.
According to Mr Ibrahim Abdu, the head of ICT at AA RANO NIGERIA LTD, he said in his review on our project that there is no doubt that we always strive to provide world-class quality and support. He also commended us saying, "the most impressive thing about Big Field Digital is their follow-up team; they always remind us about things to be done and we have built a strong business relationship with them. They are responsible for the success of many of our digital transformation projects".