Our Blog
We share what we've learned and what we're working on, as well as any other industry news that we think are worth sharing.
What everyone should know about the SaaS application.
Software as a Service (SaaS) is an on-demand software built on a service model which allow providers to host and make an application availab
Posted by Adeyinka Adebisi
The Reality of Content Creation and How to Win at It.
With the explosion of digital technology, content has become the soul of every online business. We might not be conscious about it but we ea
Posted by Stacy Ketiku
Bootcamp 3.0. Digital Ads [Facebook & PPC]
To confidently set up and manage Digital Ads (Facebook and Google ads) for new and existing brands, you need to have the practical knowledge
Posted by Adebayo Egbetade
Effects of Team Building at Workplace
Team building is a collective term for numerous activities used to indicate the process of improving the psycho-social disposition of people
Posted by Adeyinka Adebisi
Benefits of Relocating Businesses and Office Remodelling
An office environment says much about the company within it. First impression lasts longer they say, that is why it is the first step in bra
Posted by Adeyinka Adebisi
How to Use Hashtags to Boost Instagram Engagement
Clicking on the post link, the first thing that came to your mind was “can hashtags really get me more engagement on Instagram?” well it
Posted by Adebayo Egbetade
How Digital Marketing Will Improve The Services of Accounting Firms
For most Accounting Firms, getting their digital marketing strategy right is easier said than done. Many of these Firms think having a websi
Posted by Adebayo Egbetade
Big Field Digital is Now Featured On Clutch
Big Field Digital is Now Featured On Clutch. The development of today’s robust digital marketplace has given rise to an equally robust mar
Posted by Moses
Using SEO & PPC For Digital Marketing(Newly Improved Version)
For every digital marketer and brand, SERP (search engine ranking page) is the gold rush of this age and time. Everybody who knows their wor
Posted by Tobi Adono
Top 5 Tech News Of The Week
Today's Friday and we have thought it necessary to bring you the top 5 tech news of the week because we want you to stay updated as much as
Posted by Sisi Titi
Responsive Search Ad: What You Need To Know & How To Do It!
A few days ago, while at work, a Google Ads Rep called my office to inform me of the new Responsive Search Ads feature that I should be usin
Posted by Sisi Titi
7 Reasons Why You Should Leverage PPC For Your Business In 2019
This year, one of our goals is to help small businesses grow through different digital marketing strategies, one of which is PPC- Pay Per Cl
Posted by Sisi Titi
4 Proven Ways Images Help You Drive Traffic To Your Website
Ever wondered why your blog posts may not be generating expected or enough traffic? Read these four proven ways you can utilize images for y
Posted by Adeyinka Adebisi
5 Digital marketing trends for businesses in Nigeria 2019
The year 2019 has started already and there are business goals you want to achieve.Over the years, Digital marketing in Nigeria has contin
Posted by Sisi Titi
7-Point Preparation Checklist for Mobile App Development
When you research a topic like this, you would most likely find tons of articles giving you a detailed checklist on the mobile app developm
Posted by Daniel Enikanoselu
10 TIPS FOR CREATING A PROFESSIONAL WEBSITE IN 2019
With the constant evolvement of digital trends and practices, it is not only essential to have a website but it is more essential to have
Posted by Sisi Titi
Hiring! – A Qualified Accountant
Big Field Digital is the leading creative digital agency in Ibadan, Oyo State. We are currently hiring for the position of an accountant to
Posted by Sisi Titi
4 BUSINESS PROCESS IMPROVEMENT IDEAS
It is no longer news that the world is going digital and so are many businesses. Regular business processes are no longer enough to cut th
Posted by Sisi Titi
Hiring! – Digital Marketers and Web Developers
We are currently hiring Digital Marketers and Web Developers for a three-month contract work. If you consider yourself a professional in an
Posted by Daniel Enikanoselu
Love Trust Foundation Leaps – Our Proud Social Responsibility
Love Trust Foundation is a charity organisation in Fiditi, Oyo State, Nigeria. They are committed to fighting against povert
Posted by Daniel Enikanoselu
Benefits of Quality Graphic Designs to Brand Development
Graphic design in its simplest description as provided by Wikipedia is the process of visual communication and problem-solving through the
Posted by Adeyinka Adebisi
Essential Skills A Social Media Manager Must Have
There is an increasing number of people who want to become Digital Marketers, or just pretty much Social media managers. That’s a great ph
Posted by Daniel Enikanoselu
Are Company Brochures Still Effective in 2018?
The world is currently in the centre of a digital explosion. Nigeria for one is right in its prime stage where digital branding and marketin
Posted by Adeyinka Adebisi
Bootcamp 5.0 | Social Media Marketing for Growing New & Existing Brands
Get the practical knowledge and technical training you need to become proficient in the use of social media marketing for growing new &
Posted by Daniel Enikanoselu
Bootcamp 5.0 | Build and Launch an E-commerce Website without any Coding Experience
Get the information, practical knowledge and hands-on technical training you need to build and launch an e-commerce website without any co
Posted by Daniel Enikanoselu
Why Leverage E-commerce Sites For Your Business?
E-commerce in Africa has been positioned for significant growth in the next few years and is already home to a number of local and internati
Posted by Adeyinka Adebisi
25 Inspirational quotes for Entrepreneurs
I believe one thing we all must never fall short of is some motivation here and there on some of our toughest days. That's why I have decide
Posted by Daniel Enikanoselu
Awesome Ways A Professional Website Will Grow Your Business
Promoting a business online should be the next big step you should take on behalf of your company. Nearly, 3.5Billion people are online ever
Posted by Adeyinka Adebisi
How to Do Instagram Automation for Free
For a long time, Instagram was very strict towards allowing third-party apps to post directly to Instagram. That was a big problem for peopl
Posted by Daniel Enikanoselu
Why Facebook and Twitter are The Best Platforms for Digital Marketing
Digital Marketing can be easily defined as the building of awareness and the promotion of brands or products online using all available digi
Posted by Adeyinka Adebisi
10 People To Follow In the Digital Marketing Space
We have compiled a shortlist of 10 people to follow in the digital marketing space. The digital marketing space has a lot of heroes and guru
Posted by Daniel Enikanoselu
One – Day Web Design Bootcamp
Get the information, ideas and practical knowledge you need to create a professional website in just one day for the price of a packet T-shi
Posted by Daniel Enikanoselu
The Ideal Length For All Online Content
Everything online has its optimal length! This might appear shocking or relatively normal to some others, but this is an important aspect
Posted by Daniel Enikanoselu
Social Media Success Cycle Crash Course
There's a FREE Crash Course Training coming up on the 12th of April, 2018. This is a social media crash course in the niche of "Social Medi
Posted by Daniel Enikanoselu
10 Things You are Doing Wrong with Social Media
Social media is a major marketing tool for any business in today’s world. As much as this is advantageous, you could be missing ou
Posted by Daniel Enikanoselu
When to Rebrand? Learn from the Big League Companies
You Can’t Rebrand a Business That Doesn’t Actually Have a Brand! by Sean Lee-Amies No one thinks or plans for rebrandi
Posted by Adeyinka Adebisi
Successful|Smart|Big Companies Integrate Social Media into their PR (And Maybe You Should Too)
The business world has always known the essence and importance of PR. It’s second to none! Traditionally, PR fills that gap between an org
Posted by Daniel Enikanoselu
Here’s a Simple Guide To Web Hosting
Web hosting is what allows websites to become accessible on the internet. The files that make up your website can exist unconventionally. Th
Posted by Adeyinka Adebisi
6 Essential Goals Every Business Must Achieve Through Digital Media
The need to set goals and reach set key performance indices in business is no different in digital media marketing as it is with all other b
Posted by Lanre Elufisan
5 Ultimate Ways to Monetize and Grow Your Influence Through Podcasting
If you have ever wanted to start podcasting; this simple guide will help you get started today. You see, in podcasting, the most importa
Posted by Lanre Elufisan
Google Business Tools Every Digital Marketer Should Know
Sometimes, the difference between an effective marketing and the not-so-successful one is just the ability to combine and utilize the right
Posted by Samuel Oduoye
How to Build an Enviable Reputation with Social Media Marketing
Traditionally, reputation management was left to the Public Relations department until the internet came to change everything with the help
Posted by Lanre Elufisan
How to Establish Authority and Grow Your Influence with Social Media
Authority is everything on social media, and you need a good deal of influence to own it. As a business, you need a strategy to establish
Posted by Lanre Elufisan
4 Reasons Why Every Business Needs Social Media Marketing Services
Facebook has over 2 billion active users, Instagram has over 700 million, Twitter has over 300 million and LinkedIn the professional social
Posted by Lanre Elufisan
What Participants Had to Say About Our First Web Design Bootcamp
On Saturday, 23rd of September 2017, we organized our first Web design Bootcamp in the city of Ibadan and it was a success - not because
Posted by Lanre Elufisan
Social Media Marketing BootCamp
If would you like to improve your knowledge of social media marketing by discovering the secrets of getting paying customers and increasing
Posted by Samuel Oduoye
What you must know about video marketing for your brand
What do brand owners need to know about Video marketing? Need a boost to your online marketing presence; Video marketing is what I recommen
Posted by Tolulope Dare
How to Use Facebook Advertising Pixels to Create High Converting Ads
Facebook advertising pixels is arguably the best conversion oriented digital marketing tool today because of its ad retargeting ability.
Posted by Lanre Elufisan
Web Development Business Bootcamp For Beginners
Following the success of our last One-Day Web Development Bootcamp, we have been overwhelmed with requests to run another edition. So, if yo
Posted by Moses
The Social Media Marketing Success Cycle You Should Never Ignore
You probably already know that social media marketing is the process of gaining traffic and attention through social media sites. As simp
Posted by Lanre Elufisan
Not Getting Result With SEO ? Here is Why
SEO not working right? In one of Neil Patel publications on Kissmetrics he did mention of something very important in which a lot of peopl
Posted by Ayotunde Lanwo
Top 5 Skills That Will Quickly Get You a High-Paying Job in 2017
Did you know that despite Nigeria's unemployment rate being at a high 14.2 % this year there are still thousands of job openings every day?
Posted by Lanre Elufisan
5 Factors That Make Great Landing Pages
Landing pages have become an essential part of sales and marketing strategies in the digital age. Its importance cannot be underrated becaus
Posted by Lanre Elufisan
Starting a business For Passion Vs Starting a business For Money
Having your own business might be the most rewarding thing life will bring to your table. Now, here is the question you must ask yourself. W
Posted by Ayotunde Lanwo
How to Sell Products Directly from Your Facebook Page
Do you know you can sell your products with a Facebook shop you can do with an e-commerce website? That's what we had when Facebook launc
Posted by Samuel Oduoye
SEO 102 : How to Drive Traffic and Generate Massive Sales
CHAPTER TWO SEO which is one of the main divisions in digital marketing becomes fun when we apply a procedure and get momentous outcomes in
Posted by Ayotunde Lanwo
How to Install SEO Squirrly Plugin to your WordPress Site
Search Engine Optimization popularly known as its acronym SEO is a very important part of digital marketing. If you want your website to ran
Posted by Adewale Adeyemi
Key Hashtag Strategies Exposed For Marketing Your Business
Are you thinking hashtag strategies are not necessary or relevant to your business? I beg to differ and politely ask you to think again.
Posted by Tolulope Dare
How to Impressively Introduce Yourself in an Email
Have you ever gotten an email that sucks so much you don’t want to continue reading? Or one that makes you wonder how anyone could have w
Posted by Lanre Elufisan
SEO 101: Definitive SEO Guide for Start-ups
Chapter One When you go online, you get to see a lot of people search for SEO guide. This is because Search Engine Optimization (SEO) cou
Posted by Ayotunde Lanwo
How to Get It Right with Your Conversion Funnel
One of the unique qualities of digital marketing is that it affords you the opportunity to control the pace of your customers throughout the
Posted by Samuel Oduoye
Effective Content Marketing Strategy: Top 7 Must-Dos
Anybody can do content marketing but you'll agree with me that developing an effective content marketing strategy that works may be a daunti
Posted by Adewale Adeyemi
How to Create a Campaign Plan that Wins
How to Create a Campaign Plan that Wins If you want your campaign plan to be successful, you can't afford to have a poor plan. A digital
Posted by Samuel Oduoye
How a Lead Magnet can help you boost conversion rate
I think you will agree with me that it is hard to turn people who visit your site into leads by getting their emails. Well, it turns out th
Posted by Adewale Adeyemi
16 Facebook Marketing Tools that Will Make You More Efficient
Do you want to get more from your Facebook marketing? These Facebook marketing tools are what you need. The social media space continues to
Posted by Samuel Oduoye
9 Digital Marketing Terms You Should Know
Hey, here are top picks of digital marketing terms you should know before hiring or outsourcing the digital marketing part of your business.
Posted by Lanre Elufisan
How to Launch a Successful Digital Marketing Campaign
How to Launch a Successful Digital Marketing Campaign You want to launch a digital marketing campaign so you can reach more people and boos
Posted by Samuel Oduoye
Social Media Manager or Community Manager – Who should you hire?
I bet the question on your mind now will be – “Is there really a difference between a social media manager and a community manager?”
Posted by Tolulope Dare
What Everyone needs to Know About Email List Building
You’ve probably been searching around the web for quite some time now, trying to learn as much as you can about email list building. Or ma
Posted by Lanre Elufisan
How to Know the Perfect Website for Your Business
How to Know the Perfect Website for Your Business Is your website making a significant impact on your business? Do you have the perfect web
Posted by Samuel Oduoye
5 Web Applications That Will Improve Your Productivity Now
In an age where web applications evolved from great ideas to become essential productivity tools, only slackers will not find it easy to get
Posted by Lanre Elufisan
Brand Awareness on Social Media: Startups’ Guide
Brand Awareness on Social Media: Startups' Guide Social media could help your business in more ways than you’ve been thinking. One of the
Posted by Samuel Oduoye
How To Understand And Create Effective Content Marketing
Are you familiar with content marketing? If not, let me start by defining it. What is Content Marketing? Content marketing accordi
Posted by Lanre Elufisan
Twitter Cheat Sheet: Reach up to 40, 000 Followers in 3 Months
A recent study by Beevolve claims that the majority of the Twitter users have less than 50 followers and only a minuscule percentage have fo
Posted by Samuel Oduoye
3 Things to Check Before Running promotional Campaigns
Running promotional campaigns is integral to profitable digital marketing strategies such that it determines the profitability of any paid t
Posted by Lanre Elufisan
3 Secrets of Business Sustainability: Lessons from Nike, Apple and Google
These secrets will keep your business sustainable for decades. But, answer these first. Will your business still be sustainable (active) i
Posted by Samuel Oduoye
Facebook Marketing: 3 Steps That Guarantee High Returns
I like to share with you three practical steps you can adopt to start making money with Facebook, with your business page. Talks about Face
Posted by Samuel Oduoye
Understanding the Power of Email Marketing for Businesses
[caption id="attachment_878" align="alignnone" width="788"] Email Marketing[/caption] According to VentureBeat on email marketing - email
Posted by Lanre Elufisan
10 Frequently Asked Questions on Digital Marketing and Their Answers
From research and facts drawn from working with clients over the years, we find that these frequently asked questions on digital marketing l
Posted by Samuel Oduoye
Best Digital Marketing Advice from 10 Top Experts
Let's take some marketing advice from some of the world's best. Do you know that the most important thing to do when undertaking
Posted by Lanre Elufisan
Keys to Conversion on Social Media
Wouldn't you agree that social media has grown from just being a chat platform to being a global catalyst for businesses? Facebook proved
Posted by Lanre Elufisan
Let’s Celebrate Leading African Women in Technology
Its international Women’s day(IWD), why shouldn’t we appreciate these awesome folks? Setting aside a day like this to celebrate the soc
Posted by Samuel Oduoye
How to Have Your Way With Digital Marketing in a Traditional World
A number of entrepreneurs want to simply ignore the prospects of digital marketing once the world around them slopes towards traditional mar
Posted by Samuel Oduoye
Apply for Web designer/developer in Ibadan, Nigeria
We are hiring for the position of a web designer/developer in Ibadan, Oyo state, Nigeria? Our company, Big Field Digital is a leading end-
Posted by Moses
Connect Nigeria: Lessons From Africa’s Biggest SME Event
On Saturday 18th of February, hundreds of business owners and professionals gathered at Connect Nigeria's e-business fair 2017. The acclaime
Posted by Lanre Elufisan
Why Facebook Marketing Rocks
Every business today needs to enmesh facebook marketing in its strategy because of its effectiveness. Whether the goal is to acquire more
Posted by Lanre Elufisan
6 Ways to Rank High in Google Search Engine Results
To have a cutting edge in business today, you need to understand how to beat your competitors to rank high on Google search engine results p
Posted by Lanre Elufisan
Learn Professional Web Design in 6 Weeks
Do you need a professional web design/development training? Are you looking to become gainfully employed or to start up your own freelance
Posted by Lanre Elufisan
How to Create a Unique Selling Proposition
It is a harsh reality today that businesses need to differentiate or they die. It is called Unique selling proposition. Recently, I publi
Posted by Lanre Elufisan
5 Marketing Lessons From Obama’s Presidential Campaign
This is not about politics, it is about the popular charismatic politician with an instinct for marketing. President Barrack Obama. Who on
Posted by Lanre Elufisan
A Simple Way to Understand Branding
Branding is that simple word that has a zillion meaning. In fact, almost everyone knows what branding means. Although, they might be well u
Posted by Lanre Elufisan
How To Improve Your Social Media Marketing in 5 Easy Steps
You are fantastic my friend, for stopping by to read this. Let me show you something about social media marketing. It’s opportunities. An
Posted by Lanre Elufisan
What is Growth Hacking?
Every decade in the world of tech, a new innovation erupts. A new way of disrupting businesses and condemning the status quo into an unexpec
Posted by cayode
Content Hacking: Are You Heading To The True North?
Talking about content hacking, a 2013 research reports that the 1st listing on Google receives 33% of traffic while the second position rece
Posted by Tobi Adono
Why Nigerian Universities lose Money by not being Social
There are over 300 institutions of higher learning in Nigeria today. My research showed that over 63% do not have any active official social
Posted by Tobi Adono
5 Tools to Instantly Improve your Writing Skills
Are you thinking of improving your writing skills? Every writer/copywriter needs to keep updating their arsenal of writing tools to be a be
Posted by cayode
How to effectively work remotely
Recent stats about remote working says 33% of organizations have considered the option of staffs working remotely. 50% of board and managers
Posted by Tobi Adono
6 Online Learning Sites To Make You Stay In The Know
Do you also leverage online learning sites? It is not uncommon for Millennials to study hard through school only to graduate and forget alm
Posted by Tobi Adono
How To Leverage Social Proof For Relevant Content Reach
Wide content reach is the validity of a job well done for any content person and this is aided by social proof. What would you say if you s
Posted by Tobi Adono
5 Tips for growing your Twitter followers
The topic of growing Twitter followers has been heavily debated. Being one of the early birds that signed up on twitter, I have sufficient e
Posted by cayode
DeepText: Facebook Understands Everything You Share
“I need a new DVD player” a Facebook user might type in Messenger “Request a swap” Messenger will respond. That is the power of De
Posted by Tobi Adono
Social Media for Academics and Public Relations
I find this quote on the use of social media by Erin Pavlina amusing. “They say it takes 7 exposures to a product ad before you will want
Posted by Tobi Adono
Leveraging On Benchmarking For Competitive Intelligence
In this age of highly competitive jostling for winning prospects over, a lot of firms strive to take over the market from their competitors.
Posted by Josephine Osifowokan
Converting Followers to Customers on Social Media
Getting followers for clients has never really been an issue for social media managers. Instead, the pain point has been converting these fo
Posted by cayode
Is the BlackBerry craze still on?
The Nigerian smartphone market has been long dominated by Blackberry phones. However, the floor has shifted in the past few years with new b
Posted by cayode
The Curious Case of Google Africa: What went down at Women Techmakers Summit 2016, Lagos, Nigeria.
Women Techmakers customised my workspace! History recorded another fantastic event organised by Women Techmakers (WTM) in conjunction with
Posted by Esther Falayi
My opinion on the movie “London Has Fallen”
I felt a little hesitation in me when a friend said to go see a movie with her last week. I had not been to the cinema for a while and had l
Posted by Tobi Adono
Why your website is not converting visitors into customers
After building a new website, most businesses want to see an instant result. They want to see an increment in return on investment. After al
Posted by cayode
How to use instagram for marketing
Using Instagram for marketing, like all other social media channels, is a great avenue to connect with new people every day. Unlike most soc
Posted by Tobi Adono
Meet Abisoye Okedeyi – Our New Creative Project Manager
We are delighted to announce the addition of Abisoye Okedeyi to the BFD team. His role is to keep our clients happy by ensuring that every p
Posted by Moses
What we learnt from our recent Hackathon
As a startup at the heart of Ibadan, the largest city in West Africa, we at Big Field Digital, a creative agency love building things. Last
Posted by cayode
Using audience analysis to power digital marketing
We all know how digital marketing has drastically changed the way marketing and advertising are done today. Unlike traditional marketing and
Posted by Tobi Adono
How Marketers can gain from Virtual Reality
Most people by now have probably heard of Virtual Reality. For those who are still confused about the technology, what it does is really sim
Posted by cayode
Customer Sentiment: Understanding your brand
Before the advent of digital media for marketing, gathering product/service information entails sending hard-copy questionnaires and collati
Posted by Tobi Adono
Essential Qualities of a Perfect Landing Page
The first time you visited the Google homepage, you must have been taken aback by the simplicity of the content. After all the hype you rece
Posted by cayode
How to make a win-win digital media campaign
Digital media campaign, like the games of chess, require much tact, foresight, and prompt decisive actions. More so, it requires a very stra
Posted by Tobi Adono
Meet Esther and Kayode – latest addition to the BFD team
We are excited to announce the introduction of Esther Falayi and Kayode Omotosho into our team. Our commitment to render innovative digital
Posted by Moses
Using Pinterest to grow your business
Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. The purpose is that simple. With a user base of 100m
Posted by cayode
4 Reasons Every Entrepreneur Should Embrace Digital Marketing.
Digital marketing is non-discriminatory and there is enough room for everyone which gives an entrepreneur no excuse for not making the most
Posted by Tobi Adono
Reasons Every Business Needs A Website.
Did you know that the efficacy of every effort you exert on your brand or product in this digital era is hinged largely on the beauty and in
Posted by Tobi Adono
Digitalization: Startup Business Misconceptions.
Sometimes startups and medium scale firms are apt to conclude that some tech tweaks are exclusively created for large brands but fail to rea
Posted by Josephine Osifowokan