E-commerce in Africa has been positioned for significant growth in the next few years and is already home to a number of local and international players. The sector has been gaining momentum in a numb...

I believe one thing we all must never fall short of is some motivation here and there on some of our toughest days. That's why I have decided to pull together these inspirational quotes that will keep...

Promoting a business online should be the next big step you should take on behalf of your company. Nearly, 3.5Billion people are online every day. According to Internet World Stats, 453 million peopl...

For a long time, Instagram was very strict towards allowing third-party apps to post directly to Instagram. That was a big problem for people who were used to using scheduling apps to publish their po...

Digital Marketing can be easily defined as the building of awareness and the promotion of brands or products online using all available digital channels. Before we delve into why Facebook and Twitter ...

We have compiled a shortlist of 10 people to follow in the digital marketing space. The digital marketing space has a lot of heroes and gurus that have put in work to get to where they are. A lot of ...

Get the information, ideas and practical knowledge you need to create a professional website in just one day for the price of a packet T-shirt! If you have missed our previous 1-Day web design Bootca...

Everything online has its optimal length! This might appear shocking or relatively normal to some others, but this is an important aspect to take note of! Especially if you are looking into content...

There's a FREE Crash Course Training coming up on the 12th of April, 2018. This is a social media crash course in the niche of "Social Media Success Cycle". At the "Social Media Success Cycle" FREE c...

  Social media is a major marketing tool for any business in today’s world. As much as this is advantageous, you could be missing out a lot. Even worse, you could be causing more problems for ...

  You Can’t Rebrand a Business That Doesn’t Actually Have a Brand! by Sean Lee-Amies   No one thinks or plans for rebranding when starting out a business initially. However, market c...

The business world has always known the essence and importance of PR. It’s second to none! Traditionally, PR fills that gap between an organisation and the public. Public relations professionals wer...

Web hosting is what allows websites to become accessible on the internet. The files that make up your website can exist unconventionally. These files are only accessible to the public if you put them ...

The need to set goals and reach set key performance indices in business is no different in digital media marketing as it is with all other business activities. Without goals, marketing efforts cann...

If you have ever wanted to start podcasting; this simple guide will help you get started today. You see, in podcasting, the most important thing is to focus on your audience especially when you ar...

Sometimes, the difference between an effective marketing and the not-so-successful one is just the ability to combine and utilize the right tools. Google plays host to tons of digital marketing too...

Traditionally, reputation management was left to the Public Relations department until the internet came to change everything with the help of social media. Today, building an enviable reputation is a...

Authority is everything on social media, and you need a good deal of influence to own it. As a business, you need a strategy to establish authority and grow influence in your industry. To achieve t...

Facebook has over 2 billion active users, Instagram has over 700 million, Twitter has over 300 million and LinkedIn the professional social media network has over 400 million active users. Why then sh...

On Saturday, 23rd of September 2017, we organized our first Web design Bootcamp in the city of Ibadan and it was a success - not because of a high turnout - rather, because of the great value de...

If would you like to improve your knowledge of social media marketing by discovering the secrets of getting paying customers and increasing sales online, then this is for you. This one-day Social M...

What do brand owners need to know about Video marketing? Need a boost to your online marketing presence; Video marketing is what I recommend to you. Bring your brand into the limelight of online mark...

Facebook advertising pixels is arguably the best conversion oriented digital marketing tool today because of its ad retargeting ability. As Ryan Deiss; the CEO and Founder of Digital Marketer once ...

Following the success of our last One-Day Web Development Bootcamp, we have been overwhelmed with requests to run another edition. So, if you missed the last one, this is your opportunity. No exper...

You probably already know that social media marketing is the process of gaining traffic and attention through social media sites. As simple as this definition is, it holds true, however, social med...

SEO not working right? In one of Neil Patel publications on Kissmetrics he did mention of something very important in which a lot of  people don’t really take note of while building their website. ...

Did you know that despite Nigeria's unemployment rate being at a high 14.2 % this year there are still thousands of job openings every day? Yes, that is so true, and a visit to the top job sites wi...

Landing pages have become an essential part of sales and marketing strategies in the digital age. Its importance cannot be underrated because it determines your conversion rate. However, there are ...

Having your own business might be the most rewarding thing life will bring to your table. Now, here is the question you must ask yourself. Why are you starting a business? What drives you to start you...

Do you know you can sell your products with a Facebook shop you can do with an e-commerce website? That's what we had when Facebook launched their Shop Section a few years back. The feature lets yo...

CHAPTER TWO SEO which is one of the main divisions in digital marketing becomes fun when we apply a procedure and get momentous outcomes in return. A lot of people tend to see Search engine optimiza...

Search Engine Optimization popularly known as its acronym SEO is a very important part of digital marketing. If you want your website to rank on the first page of search engines or increase traffic to...

Are you thinking hashtag strategies are not necessary or relevant to your business? I beg to differ and politely ask you to think again. Here’s an insight to the business superpower, that is, Has...

Have you ever gotten an email that sucks so much you don’t want to continue reading? Or one that makes you wonder how anyone could have written like that. Worse, if you’re a writer of such anyway...

Chapter One  When you go online, you get to see a lot of people search for SEO guide. This is because Search Engine Optimization (SEO) could be a daunting task most especially for start-ups. Neverth...

One of the unique qualities of digital marketing is that it affords you the opportunity to control the pace of your customers throughout the conversion funnel. With an effective conversion funnel, yo...

Anybody can do content marketing but you'll agree with me that developing an effective content marketing strategy that works may be a daunting task. You may not know where to start from. You may also ...

How to Create a Campaign Plan that Wins If you want your campaign plan to be successful, you can't afford to have a poor plan. A digital marketing campaign is driven towards a specific goal. For e...

I think you will agree with me that it is hard to turn people who visit your site into leads by getting their emails. Well, it turns out that you can actually get them to not just visit your website ...

Do you want to get more from your Facebook marketing? These Facebook marketing tools are what you need. The social media space continues to grow, with new strategies to get the best of them. If you w...

Hey, here are top picks of digital marketing terms you should know before hiring or outsourcing the digital marketing part of your business. Do you know why it is important to have a knowledge of t...

How to Launch a Successful Digital Marketing Campaign You want to launch a digital marketing campaign so you can reach more people and boost sales. Digital marketing works. No doubt about that. From...

I bet the question on your mind now will be – “Is there really a difference between a social media manager and a community manager?” I'll help you clear your mind. YES, there is a difference. ...

You’ve probably been searching around the web for quite some time now, trying to learn as much as you can about email list building. Or maybe you’ve even tried to make money from your current emai...

How to Know the Perfect Website for Your Business Is your website making a significant impact on your business? Do you have the perfect website? Website technology is not just about putting up some ...

In an age where web applications evolved from great ideas to become essential productivity tools, only slackers will not find it easy to get things done. Let me tell you a story. I almost couldn’t...

Brand Awareness on Social Media: Startups' Guide Social media could help your business in more ways than you’ve been thinking. One of them is being an easy path to brand awareness. Thousands of ...

  Are you familiar with content marketing? If not, let me start by defining it. What is Content Marketing? Content marketing according to the Content Marketing Institute is strategic marketing...

A recent study by Beevolve claims that the majority of the Twitter users have less than 50 followers and only a minuscule percentage have followers more than 100,000. But how do you attain the influe...

Running promotional campaigns is integral to profitable digital marketing strategies such that it determines the profitability of any paid traffic effort. Campaigns are required to attract potentia...