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Things to be Mindful of When Advertising During A Pandemic.

The world was hit with an unprecedented situation when the global COVID-19 pandemic began late last year and more profoundly, early this year. Whether ...

By Ayandola Ayanleke Ayandola Ayanleke Read more

Tips For Repairing A Damaged Email Sender Reputation.

Sometimes you think that subscribers are deliberately ignoring your emails. But what if they aren’t? What if they actually never receive those email ...

By Stacy Ketiku Stacy Ketiku Read more

Best Strategies To Increase Your Customer Lifetime Value.

Before we proceed, what is Customer Lifetime Value? Customer Lifetime Value (CLV) is the metric used to measure the value of a customer to your busine ...

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Four Components of A Well-Written Digital Project Brief.

While you are thinking of launching a new digital product, it is imperative to also learn how to write a digital project brief the right way. Knowing ...

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4 Ingenious Ways You Can Monetise Your Podcast Even As A Beginner.

In case you are wondering why podcasts are becoming increasingly popular these days, yes, people are making money through podcasts. If you want to sta ...

By Ayandola Ayanleke Ayandola Ayanleke Read more

Major Content Marketing Acronyms Content Creators Should Know.

Every industry has its idiosyncrasies that are understood by only the people in that industry. The content marketing world is no different. Content ma ...

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Create your Automated Welcome Email on Mailchimp in Three Steps.

You badly craved for them to subscribe to your email newsletter. They indulged you; so what next? As long as you wish to include email marketing strat ...

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The Importance of Instagram Hashtags To Digital Marketing.

If you are familiar with social media, you already know hashtags and probably already use them. But if you are a business owner or want to increase th ...

By Ayandola Ayanleke Ayandola Ayanleke Read more

How To Create The Right Freebies For Your Audience.

The major reason for marketing and advertising is creating exposure; letting people know that your business exists and why they should choose to patro ...

By Ayandola Ayanleke Ayandola Ayanleke Read more

6 Things To Do Before Launching Digital Products.

Unlike typical products, digital products range from software applications to ebooks, music, online radio, podcast, APIs, stock images/videos, courses ...

By Stacy Ketiku Stacy Ketiku Read more