by
Adeyinka Adebisi on Adeyinka Adebisi
Why Facebook and Twitter are The Best Platforms for Digital Marketing
Digital Marketing can be easily defined as the building of awareness and the promotion of brands or products online using all available digital channels. Before we delve into why Facebook and Twitter are the best platforms for digital marketing, let’s talk about social media first.
The social networks are so well established that there are core ‘top 5‘ social networks that don’t change much from year-to-year. Also, the most popular social media sites vary a lot by the level of usage in different countries and demographics.
Understanding these differences in popularity of different social networks is really important when targeting specific audiences.
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The number of internet users worldwide in 2018 is 4.021 billion, up 7 percent year-on-year. The number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year. The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year.
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The use of social media is a fast way of spreading information, which is good for Search Engine Optimization. Your content or information can be easily shared on the social media channels.
Social Media Marketing is a trend and it’s one of the most productive ways to interact with your customers. Also, you can find out what your customers want directly.
The advantages of advertising through social media include –
- Growing your sales and your fan base
- Generation of content for ads through feedbacks from users and customers
- A better way of re-targeting new and returning customers, which reduces cost
- Making use of the platform’s analytics to determine genuine audiences or leads.
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The key to successful social media marketing at this age and time will be choosing the best social media for your business.
This is based on a number of factors, including the type of business you have, what audience you are trying to reach, your specific goals, and much more.
The procedure for developing a preferable digital marketing strategy takes into cognizance the following pointers:
- Where your target customers are most concentrated (usage, groups, etc.)
- Where your target customers are most accessible (preferred media, ad targeting, etc.)
- Where your target customers most actively engage with ads (testing required).
However, the reasons for the preference of both Facebook and Twitter are espoused in the extent of their functionality and success rate indexes worldwide.
Photo credit: Hootsuite
Facebook stands out as the most important social media platform for businesses (an opinion backed by over 60% of marketers according to statistics online) with over 2 billion active users and over 16million registered businesses on the platform.
Facebook often reinvents tools and the process of improving user satisfaction and business outreach. The fact that about 60% Nigerians between the ages 15yrs – 55yrs actively makes use of it daily makes it the most far-reaching platform for marketers.
So also, the possibility of synchronizing activities from other accounts so as to make it visible on your Facebook account give it an edge. Sharing of pleasing images and video presentations on the platform have made it the most convenient for marketers.
Photo credit: Hootsuite
With an average of about 328 million active Twitter users worldwide, it is yet another one of the best social media platforms for your 2018 social media marketing strategy.
As one of the top 10 websites in the World, it is the go-to platform for the latest news and trends on a variety of topics in #hashtags. Hence, making it an excellent channel for sharing brand updates, and contributing actively in online conversations surrounding your industry.
One can use hashtags to reach new audiences who might be interested in your content. Also, brands can take advantage of topics that are trending to expand their reach.