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Best Free SEO Tools Every SEO Expert Needs In 2020.

Getting started as a digital marketer can be a bit overwhelming and while it gets easy sometimes, navigating SEO can still be quite tough. Luckily, there are a good number of free SEO tools that will make Search Engine Optimisation a lot easier to navigate. This list is not exhaustive but we have taken the time to compile a list of some of the best free SEO tools every SEO expert needs in 2020. Here you go!


It is known as the second-largest website crawler after Google. Ahref has so many features that make an SEO agent glad. For instance, its Site Audit feature reviews your website for the parts that require adjustments and improvement to help you rank higher on SERP. You can also use Ahref to find out the most linked to content within your niche by sneaking into your competitor’s backlink. Hold on, that’s not all, this SEO tool helps you track the keywords you have used on your website to determine how well they are ranking on organic search engine results.

Google Search Console

Google Search Console helps you monitor your website to understand how users interact with it. This SEO tool can help you manage how Google and users view your website so you can optimise it for better ranking. You can control what gets indexed and control how your website is being represented.


This tool is like a go-to work tool for digital marketers because it provides them with comprehensive information that will help them create better digital marketing strategies. SEMRush has a Domain vs. Domain feature that allows users to compare their website with that of competitors. With this tool, you can get comprehensive analytics on your website traffic and search data then compare it with that of your competitors. Users can use the On-Page SEO Checker tool to monitor ranking and find recommendations to improve your website’s performance.


One of the challenges SEO experts will readily admit facing is the stiff competition to rank on the first page of SERPs. This is what makes KWFinder so great because it suggests keyword ideas with a lower level of competition. It has a Rank Tracker tool that allows users to determine their website’s ranking as well as their website’s improvement.


MOZ started as a blog to an SEO community favourite. MOZ has a good number of features that will make you glad as an SEO agent. There is the Page Optimisation feature that analyses the pages of your website and gives you recommendations that will improve each page of your website; the MOZBar toolbar helps users store metrics while browsing any page and the MOZ’s SEO tool compares your website’s traffic and optimisation with that of competitors.

Answer The Public

As the name implies, Answer The Public is a free SEO tool that helps you find questions that people are asking online so you can provide an answer to them. The tool is, basically, a keyword research tool to help guide you in creating content that will attract traffic to your website.

Yoast SEO

If your website is hosted on WordPress, it is not a stretch to say that Yoast SEO plugin is a must-have for you. The plugin helps you optimise your meta tags, title, description, the body of the content, URL and others, it could also be used to help you generate sitemaps. The SEO tool does this by giving you instructions on what to do to improve your optimisation and it reflects when you have done a good job.


It is a well-known fact that to effectively optimise your content for search engines, you need to write quality and well-researched content. That’s where Dashword comes in. At $99 per month, this tool helps you research and write high-quality content so you can grow your organic traffic. It offers insights to optimise your content for more keywords. This is particularly useful when writing long-form articles targeting multiple long-tail keywords.


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