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Stacy Ketikuby Stacy Ketiku on Stacy Ketiku on Feb 24, 2021

Banner Sizes to Apply When Running Google Image Ads.

Just in case you are new to advertising on Google, Google Ads make it possible for your business to show up at the top when prospects are searching for a business offering the products or services you sell. Before things get pretty streamlined, you must be aware that there are several available ad formats in Google Ads. But for the purpose of this article, we’ll be sticking with just Google image ads. In all, the most attractive side to using pay-per-click ads to market your business is the fact that you only pay when customers carry out actions that translate to the achievement of your goals.

Running Google image ads afford your business the opportunity to feature on platforms where your target audience spend their time the most. Here’s a basic illustration of how it works. Let’s say you own a jewellery brand and intend on running Google image ads to inform prospects about your massive discounts on bridal jewellery. You must know which set of people will find your ads valuable (they are your target audience). Most likely, they will be ‘soon-to-be brides’.

Then think about which online platforms your target audience go to when they need to consume or find content related to your brand/products/services. In this case, they’ll spend a lot of their time on bridal blogs, jewellery blogs, fashion section of magazines or online newspapers, and more. For your ad to show up on such platforms they must have an Adsense account. This allows them to be eligible for displaying Google ads. In simpler terms, those websites partner with Google to advertise you to your customers. 

running Google image ads

Since online searchers make use of various devices (desktop, mobile, and tablets) your Google image ads must be responsive and do an awesome job of being visually appealing on whichever platform they feature on. Factors like content, design, call to action, text length, and more have the power to improve or reduce the effectiveness of your ads.

Use These Banner sizes When Running Google Image Ads Campaign. 

Just like you won’t upload large images on your website which will reduce your website’s speed, Google ads also have a recommended size limit of 150kb. With this, you won’t face issues relating to the slow loading of your image ad on whichever platform you place it on. Furthermore, the supported file format for image ads are GIF, PNG, JPG, JPEG, and SVG. Let’s get right into our most preferred banner sizes when running Google image ads Campaign. 

Mobile Banners: These set of banners will show up when your target audience makes use of a mobile device to visit websites with Adsense where your ads are going to come up. The sizes are pretty small when compared to other banner sizes for image ads. Your image or graphic should be any or all of these sizes: 300 x 50, 320 x 50, 320 x 100.

Square and rectangle: 200 x 200 small square, 240 x 400 vertical rectangle, 250 x 250 square, and 300 x 250 inline rectangle banner sizes.

running Google image ads

Skyscraper: This ad banner looks just like a skyscraper and is one of the most visible types of Google ads banner. Use: 120 x 600 skyscraper, 160 x 600 wide skyscraper, and 300 x 600 half-page banner sizes.

Leaderboard: You can find this banner at the top of a website. It is usually very visible and users can’t miss it out on the website because of how obvious it is. Use: 468 x 60 banner, 728 x 90 leaderboard, 970 x 90 large leaderboard, 980 x 120 panorama, and 970 x 250 billboard banner sizes.

For your ads to convert at a high rate, you must pay attention to your image type, design, call to action button, text, and placement. Image type refers to your image selection. Are you using a stock image, a picture of your product, or animations? Using the right picture has the ability to improve your ads’ performance. You should also create the text in a way that you convey your message in a simple, short, and captivating manner. The call to action button is also very important as it tells the viewer what action to take. Be intentional when selecting your CTA button. Lastly, don’t select a placement option that your target audience have no business interacting with. And if your budget permits you, you can carry out A/B testing before launching your main ads.

In conclusion, when it relates to your business, we are always of the opinion that you must allow only an expert to handle things for you. If you are not a PPC expert, running Google image ads by yourself is likely to result in a waste of time, budget, and effort as you are very unlikely to achieve tangible results. Would you like to run a Google ads campaign for your business? Get in touch with our team of Pay-Per-Click experts.

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