9 Digital Marketing Terms You Should Know
By Lanre Elufisan
Hey, here are top picks of digital marketing terms you should know before hiring or outsourcing the digital marketing part of your business.
Do you know why it is important to have a knowledge of these digital marketing terms?
First, it gives the impression that you are in the know. The advantage of knowing these digital marketing terms is being taken more seriously by your digital agency or consultant.
And second, having an understanding of these digital marketing terms help you to easily determine what you need so that digital marketing professionals will not recommend the things you do not need.
Boy, did I just spilt a little secret? Well, all for your good.
Now, here are the digital marketing terms.
9 digital marketing terms to know
1. Lead Magnet
A small chunk of value that solves a specific problem for a specific market that is offered in exchange for their contact information – usually an email address is called a lead magnet.
Lead Magnet is the entrance into your marketing funnel and, therefore, provides the highest leverage point. The goal of the Lead Magnet is simple: convert traffic into leads.
It must make a specific promise, give a specific example, answer a specific question or deliver a specific discount for it to achieve its purpose of lead generation.
Specificity is the mark of great lead magnets.
2. Landing Pages
Landing pages are pages where people enter your website or pages that you are trying to drive people to that will ultimately result in some kind of conversion behaviour like an opt-in to join your email list or a purchase.
Traffic is the act of putting your offer/message in front of your target audience.
Cold Traffic is someone who doesn’t know about your business.
Warm Traffic is someone that has some idea about your brand.
While Hot Traffic are people who have purchased from you before
4. Upsells & Cross sells
These are kinds of Profit Maximizers.
Upsells means offering someone more of what they already bought while cross-sells mean offering them a related product or service. It could be subscriptions, access to a club, community or association, or any other “backend” offer that increases immediate average customer value.
It could be subscriptions, access to a club, community or association, or any other “backend” offer that increases immediate average customer value.
Conversion is the activity you are hoping to improve with your campaign. The main goal for which you created a promotion, whether it is to engage, buy or opt-in.
6. Conversion Rate
A conversion rate is the means of calculating conversions.
This is calculated as conversion number divided by the unique traffic. For instance 500 conversions/10,000 unique visitors equal a 5% conversion rate
7. Conversion Rate Optimisation (CRO)
This is the process of increasing the number of people who convert on your site.
CRO is not about increasing traffic or splintering offers, it’s about improving the decision process with the traffic and assets you already have.
But they can be easily broken into two camps… Structure or Offer.
When a visitor leaves your site without taking any actions, they bounced. This is how you know the rate of people who visited your website but didn’t do what you wanted them to do – engage or opt-in.
Retargeting is also known as remarketing, and it is a form of online advertising that helps you keep your brand in front of bounced traffic after they leave your website.
For most websites, only 2% of web traffic converts on the first visit.
Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Do you find this helpful? Please share with friends or ask me questions if you have any, I would love to help.