15 Actionable Ways To Drive Relevant Traffic To Your Website.
By Ayandola Ayanleke
You can look at a website as two things; the online office of your business and a way to advertise without actually advertising. Putting both of these things in mind, it is clear how important it is to drive relevant traffic to your website. Thankfully, there are so many ways to drive traffic to your website and in this post, we will cover 15 actionable ways to drive the relevant traffic to your website.
Get On Social Media
It is probably obvious why this is first on the list because social media is a great advertising platform, even free advertising can be effective. You cannot afford to write great content and simply hope people see it; you have to do more by sharing it for people to see. All the social media platforms are effective for sharing your posts but take the uniqueness and style of each one into consideration. For instance, you can write long captions for Facebook while a more visually-appealing post will work better for Instagram. However, you also have to be active on social media; engage with people and position yourself as an authority in your niche.
Create A Google My Business Listing
If you own a business, then your business should be listed on Google My Business. Your listing contains your website address, so it is an effective way to drive traffic to your website. Remember to properly optimise your listing and provide information that will attract the right audience.
If you have a little more budget for marketing, paid advertising on search engines and social media is also effective in getting the right traffic. Your payment will ensure you show up at the top of relevant searches on search engines and relevant feeds on social media.
Create Catchy Headlines
Human beings are easily distracted and our attention span is quite short on the average. So, to catch people’s attention, you have to write catchy headlines that will immediately spur the reader’s curiosity and make them click your link. Make sure not to resort to using clickbait though, it is counterproductive. Create an honest but catchy headline.
Write Good Content
You don’t just want first-time visitors or random persons visiting your website, you want loyal customers who cannot stay away as well. The only way you can do that is to write good content; writing good content is not limited to the grammar – even though that’s very important – but also that your work is well-researched and clear.
Update Your Content
Don’t just publish content and forget it exists. There are updates practically every day to different subjects and industries. Constantly go through your posts to edit and update old posts with newer information. That will keep your post evergreen for years to come.
Improve Your On-Page SEO
Improving your SEO tactics to increase your visibility on search engines is a good idea for driving traffic. Work on your internal and external links, your alt image, your keyword, meta title, meta description and slug. Don’t leave any stone unturned when it comes to your On-Page SEO.
Include Hashtags On Your Posts
Including hashtags to your posts on social media will increase your visibility on social media. People are likely to find your account when it is under a known hashtag than when it is without. This is because usually, when people go on social media to search for something, they search under hashtags and you want to make your post pop up in their search.
Use Email Marketing
To keep customers tuned to you, you have to make sure you are at the back of their mind and one of the ways to do this is through email marketing. Don’t bombard them with mails though, that could turn them off. But do send them updates, new products, and other relevant information.
A backlink is a link to your website from another website. Having your links on other website does not only increase your visibility but your ranking as well because search engines will trust your websites more. You can do this by either getting other websites to link with you or writing contents that other websites will find relevant.
Create An Online Course
Create an online course; preferably a free one. It goes without saying that people like free things, so offer them a free course and send them to your website. You can use any of those online courses websites, provide them with value and then direct them to your site for more content.
Create More Visual Content
Man is a visual being and that is why visual contents do better than text. While you cannot have only visual contents on your website, you can try to have a lot. Videos, infographics, images, animations and all other visual contents will be sure to drive relevant traffic to your website.
Focus On Mobile Responsiveness
Most people access the internet on their phone more than they do tablets and desktop. So, if you want to drive relevant traffic to your website, make sure your website is responsive on mobile as well. You can use this tool from Google to check the mobile responsiveness of your site.
Use Retargeting Ads
Retargeting ads is very effective because it focuses on people who have visited your page before. So it will appear to people who have shown interest in what you have to offer and will probably be interested in seeing more from you.
Guest-posting is a two-way street and you can try both; guest-post on other people’s site and get others to post on yours. Either way, you will be getting traffic from the websites you are writing for and from the guest authors.
In conclusion, remember that driving the right traffic to your website will only work effectively if you provide the right content. So while trying to get traffic, focus on providing quality content as well.