5 Web Applications That Will Improve Your Productivity Now

by Lanre Elufisan on June 22nd, 2017 – Post a comment

In an age where web applications evolved from great ideas to become essential productivity tools, only slackers will not find it easy to get things done. Let me tell you a story. I almost couldn’t believe what had happened to me the other time when my computer suddenly stopped coming on (not lik ...
continue

Startups’ Guide to Brand Awareness on Social Media

by Samuel Oduoye on June 16th, 2017 – Post a comment

Social media could help your business in more ways than you’ve been thinking. One of them is being an easy path to brand awareness. Thousands of brands leverage on social media to set out in digital marketing. There’s a reason for that. The first concern of most businesses is to not be lost in ...
continue

How To Understand And Create Effective Content Marketing

by Lanre Elufisan on June 9th, 2017 – Post a comment

  Are you familiar with content marketing? If not, let me start by defining it. What is Content Marketing? Content marketing according to the Content Marketing Institute is strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attra ...
continue

Twitter Cheat Sheet: Reach up to 40, 000 Followers in 3 Months

by Samuel Oduoye on June 2nd, 2017 – Post a comment

twitter

A recent study by Beevolve claims that the majority of the Twitter users have less than 50 followers and only a minuscule percentage have followers more than 100,000. But how do you attain the influencers’ club? Ben Kazinik is our friend at eClincher, a social media management application. In t ...
continue

3 Things to Check Before Running promotional Campaigns

by Lanre Elufisan on May 31st, 2017 – Post a comment

Running promotional campaigns is integral to profitable digital marketing strategies such that it determines the profitability of any paid traffic effort. Campaigns are required to attract potential customers who were completely unaware of the brand to awareness, evaluation and finally to convers ...
continue

3 Secrets of Business Sustainability: Lessons from Nike, Apple and Google

by Samuel Oduoye on May 24th, 2017 – Post a comment

business sustainaability

These secrets will keep your business sustainable for decades. But, answer these first. Will your business still be sustainable (active) in the next five to ten years? If you've sold your products to everyone you could reach, what will happen to your business? If you don't have concrete answers ...
continue

Facebook Marketing: 3 Steps That Guarantee High Returns

by Samuel Oduoye on May 12th, 2017 – Post a comment

making money on facebook

I like to share with you three practical steps you can adopt to start making money with Facebook, with your business page. Talks about Facebook marketing have proliferated over the past few years such that we'll be right to call it the song of the moment. That's not much of a surprise, really. You ...
continue

Understanding the Power of Email Marketing for Businesses

by Lanre Elufisan on May 10th, 2017 – Post a comment

[caption id="attachment_878" align="alignnone" width="788"] email marketing[/caption] According to VentureBeat on email marketing - email is the channel generating the highest ROI for marketers. Given this report, it is no wonder many people say that ‘the money is in the list', but that can be ...
continue

10 Frequently Asked Questions on Digital Marketing and Their Answers

by Samuel Oduoye on April 26th, 2017 – Post a comment

From research and facts drawn from working with clients over the years, we find that these frequently asked questions on digital marketing live with most entrepreneurs. In fact, many of our clients often want us to clear the air on the dynamics of digital marketing upfront. Of course, I agree you ...
continue

Best Digital Marketing Advice from 10 Top Experts

by Lanre Elufisan on April 19th, 2017 – Post a comment

  Let's take some marketing advice from some of the world's best. Do you know that the most important thing to do when undertaking any endeavor is to find those who’ve done so and learn from them? I mean, to learn from the experiences of those who have gone ahead. Apparently, the advant ...
continue

Keys to Conversion on Social Media

by Lanre Elufisan on March 21st, 2017 – Post a comment

Wouldn't you agree that social media has grown from just being a chat platform to being a global catalyst for businesses? Facebook proved this when it announced in February 2015, that over 2 million people are active advertisers on the platform. In fact, statistics says that more than 50% of the ...
continue

Let’s Celebrate Leading African Women in Tech

by Samuel Oduoye on March 8th, 2017 – Post a comment

African Women in Tech

Its international Women’s day(IWD), why shouldn’t we appreciate these awesome folks? Setting aside a day like this to celebrate the social, economic, cultural and political achievement of women is one of the many things the United Nations has done right. The world is honored to have had and st ...
continue

Digital Marketing: How to Have Your Way in a Traditional World.

by Samuel Oduoye on March 6th, 2017 – Post a comment

A number of entrepreneurs want to simply ignore the prospects of digital marketing once the world around them slopes towards traditional marketing and this often leads to their exit from the market. No doubt, there are industries and locations with dead outlook to digital marketing, but that can' ...
continue

Apply for Web designer/developer in Ibadan, Nigeria

by Moses on February 25th, 2017 – Post a comment

Web designer/developer in Ibadan

We are hiring for the position of a web designer/developer in Ibadan, Oyo state, Nigeria?  Our company, Big Field Digital (BFD) is the fastest growing web development and digital marketing company in Ibadan, Oyo state, Nigeria. We specialize in corporate branding, web design, promotional graphic de ...
continue

Connect Nigeria: Lessons From Africa’s Biggest SME Event

by Lanre Elufisan on February 21st, 2017 – Post a comment

On Saturday 18th of February, hundreds of business owners and professionals gathered at Connect Nigeria's e-business fair 2017. The acclaimed Africa's biggest SME event is an annual business and exhibition conference that focuses on growing micro, small and medium-sized enterprises in Nigeria. It wa ...
continue

Why Facebook Marketing Rocks

by Lanre Elufisan on February 15th, 2017 – Post a comment

Every business today needs to enmesh facebook marketing in its strategy because of its effectiveness. Whether the goal is to acquire more customers, be visible, or to make sales. Every promotional strategy that leaves out facebook marketing is self-defeating. Since the creation of what is now the ...
continue

6 Ways to Rank High in Google Search Engine Results Page

by Lanre Elufisan on February 6th, 2017 – Post a comment

To have a cutting edge in business today, you need to understand how to beat your competitors to rank high on Google search engine results page. (SERP) This is called search engine optimization or SEO for short. The importance of which is emphasized by the wave of business digitization around the w ...
continue

Learn Professional Web Design in 6 Weeks

by Lanre Elufisan on January 25th, 2017 – Post a comment

Do you need a professional web design/development training? Are you looking to become gainfully employed or to start up your own freelance business in web designing? Good luck, you have just found it. At Big Field Digital, you can learn to become a professional web designer in 6 weeks; in fact, y ...
continue

How to Create a Unique Selling Proposition

by Lanre Elufisan on January 18th, 2017 – Post a comment

It is a harsh reality today that businesses need to differentiate or they die. It is called Unique selling proposition. Recently, I published an article titled ‘A Simple Way to Understand Branding‘, where I define branding as a mark of difference. As I put it, branding is first about creatin ...
continue

As Obama Bows Out, 5 Marketing Lessons From His Presidential Campaign

by Lanre Elufisan on January 11th, 2017 – Post a comment

    This is not about politics, it is about the popular charismatic politician with an instinct for marketing. President Barrack Obama. Who on Tuesday 10th of January 2016, delivered his farewell address in Chicago, the same city that launched his political career. It was an emotional ...
continue

A Simple Way to Understand Branding

by Lanre Elufisan on January 6th, 2017 – Post a comment

Branding is that simple word that has a zillion meaning. In fact, almost everyone knows what branding means. Although, they might be well unable to define it. The truth is, there are so many definitions of a brand, branding or whatever you call it. David Aaker the author of Managing Brand Equity ...
continue

How To Improve Your Social Media Marketing in 5 Easy Steps

by Lanre Elufisan on December 16th, 2016 – Post a comment

You are fantastic my friend, for stopping by to read this. Let me show you something about social media marketing. It’s opportunities. And how you should use it to your own advantage. Information does make a difference between successful and unsuccessful persons. But first, let me ask you a ques ...
continue

What is Growth Hacking?

by cayode on December 7th, 2016 – Post a comment

growth hacking

Every decade in the world of tech, a new innovation erupts. A new way of disrupting businesses and condemning the status quo into an unexpected abyss. Silicon Valley, the headquarters of technology  has always led  this tradition. From the Dotcom Boom to Social Media to Virtual Reality. Now, som ...
continue

Content Hacking: Are You Heading To The True North?

by Tobi Adono on December 2nd, 2016 – Post a comment

Content Hacking: Are You Heading To The True North?

Talking about content hacking, a 2013 research reports that the 1st listing on Google receives 33% of traffic while the second position receives 18%. From there, the percentage dwindles down the line. It is a fact that content drives SEO ranking on Search Engine Result Pages. So, forward thinking c ...
continue

Why Nigerian Universities lose Money by not being Social

by Tobi Adono on November 19th, 2016 – Post a comment

There are over 300 institutions of higher learning in Nigeria today. My research showed that over 63% do not have any active official social media accounts. About 26% have parodied accounts created by students for the institutions. Fewer than 8% have official accounts managed by the school authoriti ...
continue

5 Tools to Instantly Improve your Writing Skills

by cayode on November 12th, 2016 – Post a comment

Are you thinking of improving your writing skills? Every writer/copywriter needs to keep updating their arsenal of writing tools to be a better writer. Most people are pretty confident of their writing capabilities. However, not many would seem to be satisfied with the quality of their writing. A ...
continue

How to effectively work remotely

by Tobi Adono on October 17th, 2016 – Post a comment

Recent stats about remote working says 33% of organizations have considered the option of staffs working remotely. 50% of board and managers think that staffs may not be productive when working remotely. Only about 15% of managers encourage working remotely while 35% tolerates it. This issue piqued ...
continue

6 Online Learning Sites To Make You Stay In The Know

by Tobi Adono on August 4th, 2016 – Post a comment

Learning Online

Do you also leverage online learning sites? It is not uncommon for Millennials to study hard through school only to graduate and forget almost everything in a few years. The same trend is common among top executives. They put in so much money for professional certifications and can only remember pa ...
continue

How To Leverage Social Proof For Relevant Content Reach

by Tobi Adono on July 23rd, 2016 – Post a comment

Wide content reach is the validity of a job well done for any content person and this is aided by social proof. What would you say if you saw a person shouting at the top of their voice with no one paying attention? Such a person will come across as either not making sense or having gone overboard. ...
continue

5 Tips for growing your Twitter followers

by cayode on June 15th, 2016 – Post a comment

The topic of growing Twitter followers has been heavily debated. Being one of the early birds that signed up on twitter, I have sufficient experience to talk about strategies that work. When it comes to growing twitter followers, most people are always in a haste. In reality, having a huge number of ...
continue

DeepText: Facebook Now Understands Everything You Share

by Tobi Adono on June 2nd, 2016 – Post a comment

Facebook DeepText AI

“I need a new DVD player” a Facebook user might type in Messenger “Request a swap” Messenger will respond. That is the power of DeepText.   That is the level of language understanding that Facebook’s new artificial intelligence (AI) can display. Facebook announced i ...
continue

Social Media for Academics and Public Relations

by Tobi Adono on May 29th, 2016 – Post a comment

Social Media for Academics

I find this quote on the use of social media by Erin Pavlina amusing. “They say it takes 7 exposures to a product ad before you will want to buy it, but after 8,743 spam emails from Viagra, I still don’t want it”. This shows that marketing is not just about shoving the brand in people's faces ...
continue

Leveraging On Benchmarking For Competitive Intelligence

by Josephine Osifowokan on April 5th, 2016 – Post a comment

In this age of highly competitive jostling for winning prospects over, a lot of firms strive to take over the market from their competitors. This process has gone beyond just searching for your niche in the market share; it has become the era of leveraging on benchmarking your brand against leading ...
continue

Converting Followers to Customers on Social Media

by cayode on April 4th, 2016 – Post a comment

Getting followers for clients has never really been an issue for social media managers. Instead, the pain point has been converting these followers into customers who are willing to pay for products and services. Very few companies get to the level in which they reap a profit on their advertisement ...
continue

Is the BlackBerry craze still on?

by cayode on April 4th, 2016 – Post a comment

The Nigerian smartphone market has been long dominated by Blackberry phones. However, the floor has shifted in the past few years with new brands jostling for market dominance. In order to confirm this, our team of analysts decided to perform a research on the smartphone industry in Nigeria. Enjo ...
continue

The Curious Case of Google Africa: What went down at Women Techmakers Summit 2016, Lagos, Nigeria.

by Esther Falayi on March 29th, 2016 – Post a comment

Women Techmakers customised my workspace! History recorded another fantastic event organised by Women Techmakers (WTM) in conjunction with Google. It was the first of its kind in Nigeria, and Africa at large. Before I start bugging you with unfamiliar stuff, let’s take a brief trip down memory la ...
continue

My opinion on the movie “London Has Fallen”

by Tobi Adono on March 23rd, 2016 – Post a comment

I felt a little hesitation in me when a friend said to go see a movie with her last week. I had not been to the cinema for a while and had lost touch on the updates from the Box Office. But then I saw it as an opportunity to relax and ease my aching nerves. So the first question was whether there wa ...
continue

Why your website is not converting visitors into customers

by cayode on March 21st, 2016 – Post a comment

After building a new website, most businesses want to see an instant result. They want to see an increment in return on investment. After all, that was the reason they built the website in the first place. For most businesses, this dream never comes into reality. You realize that after several mo ...
continue

How to use instagram for marketing

by Tobi Adono on March 14th, 2016 – Post a comment

Using Instagram for marketing, like all other social media channels, is a great avenue to connect with new people every day. Unlike most social media channels, Instagram emphasizes pictures/videos over text. This makes it more engaging and as the saying goes, a picture is worth more than a thousand ...
continue

Meet Abisoye Okedeyi – Our New Creative Project Manager

by Moses on March 11th, 2016 – Post a comment

We are delighted to announce the addition of Abisoye Okedeyi to the BFD team. His role is to keep our clients happy by ensuring that every project is completed on time, within budget and according to the quality assurance objectives. He is equipped with top-notch project management skills based o ...
continue

What we learnt from our recent Hackathon

by cayode on March 9th, 2016 – Post a comment

As a startup at the heart of Ibadan, the largest city in West Africa, we at Big Field Digital, a creative agency love building things. Last week, we decided to hold a hackathon as part of our plans towards developing solutions that Nigeria’s internet population can benefit from. To get the hack ...
continue

Using audience analysis to power digital marketing

by Tobi Adono on March 7th, 2016 – Post a comment

Audience Analysis

We all know how digital marketing has drastically changed the way marketing and advertising are done today. Unlike traditional marketing and traditional advertisement campaign, digital marketing does not disperse the same content across multiple audiences. If anything, it is characterized by the abi ...
continue

How Marketers can gain from Virtual Reality

by cayode on March 3rd, 2016 – Post a comment

Most people by now have probably heard of Virtual Reality. For those who are still confused about the technology, what it does is really simple and can be easily defined. According to Wikipedia, Virtual Reality can be defined as an environment that simulates a physical presence in places in the real ...
continue

Customer Sentiment: understanding your brand from the users’ perspective

by Tobi Adono on February 26th, 2016 – Post a comment

Before the advent of digital media for marketing, gathering product/service information entails sending hard-copy questionnaires and collating that through a tedious process. With the introduction of sophisticated digital medium for customer engagement analysis, tolls can now be taken to determine ...
continue

Essential Qualities of a Perfect Landing Page

by cayode on February 23rd, 2016 – Post a comment

The first time you visited the Google homepage, you must have been taken aback by the simplicity of the content. After all the hype you received from your colleagues, all you saw was a long search bar with two buttons. All other links on the page were designed as if they were not meant to be there. ...
continue

Using SEO and PPC for digital marketing

by Tobi Adono on February 12th, 2016 – Post a comment

For every digital marketer and brand, SERP (search engine ranking page) is the gold rush of this age and time. Everybody who knows their worth in digital marketing wants to be relevant to the internet search and also be ranked well on the search engine ranking pages. The million dollar question t ...
continue

How to make a win-win digital media campaign: the hybrid of paid and owned media

by Tobi Adono on February 11th, 2016 – Post a comment

Digital media campaign, like the games of chess, require much tact, foresight, and prompt decisive actions. More so, it requires a very strategic and calculated approach. Well, the good news is, like the game of chess, it is always possible to win in all attempts of campaigning through the digital m ...
continue

Meet Esther and Kayode – latest addition to the awesome BFD team

by Moses on February 2nd, 2016 – Post a comment

We are excited to announce the introduction of Esther Falayi and Kayode Omotosho into our team. Our commitment to render innovative digital services to our clients led to the addition of new talents that fit in with our culture of innovation, and we are very privileged to have exceptional talents li ...
continue

Using Pinterest to grow your business

by cayode on February 2nd, 2016 – Post a comment

Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. The purpose is that simple. With a user base of 100million, backed up with a strong growth trajectory, Pinterest is poised to compete with other social media giants in the coming years. Pinterest has been more ge ...
continue

4 Reasons Why Digital Marketing is For Every Entrepreneur

by Tobi Adono on January 21st, 2016 – Post a comment

Digital marketing is for every entrepreneur. Whether a multinational corporation with headquarters in the big city or just a little butcher store in the suburb of a downtown. Digital marketing  has the capacity to boost your business deals or sales. It can help you to reach your high-classed pr ...
continue

4 Hidden Website Qualities for Business Growth

by Tobi Adono on January 15th, 2016 – Post a comment

Did you know that the efficacy of every effort you exert on your brand or product in this digital era is hinged largely on the beauty and interactivity of your website? Well, a handful of people will jump to protest that claim. I won’t be surprised. It is just as typical that there are people who ...
continue

Common Mistakes Startups make when going Digital

by Josephine Osifowokan on January 4th, 2016 – Post a comment

Start-ups and sometimes medium scale firms are apt to conclude that some tech tweaks are cut out for the top brands alone. This should get one thinking, if the top brands do it and get results, by all means why not too? See below, some of the entrepreneurial misconceptions that are bantered about ...
continue