SEO 101: Definitive SEO Guide for Start-ups

by Ayotunde Lanwo on August 15th, 2017 – Post a comment

SEO guide for start-ups

Chapter One  When you go online, you get to see a lot of people search for SEO guide. This is because Search Engine Optimization (SEO) could be a daunting task most especially for start-ups. Nevertheless, the giants and champions in SEO today all started from somewhere. SEO is not mission impossib ...

How to Get It Right with Your Conversion Funnel

by Samuel Oduoye on August 11th, 2017 – Post a comment

conversion funnel

One of the unique qualities of digital marketing is that it affords you the opportunity to control the pace of your customers throughout the conversion funnel.With an effective conversion funnel, you can seamlessly take a cold audience and prospects through various steps until they become buyers ...

Effective Content Marketing Strategy: Top 7 Must-Dos

by Adewale Adeyemi on August 8th, 2017 – Post a comment

content marketing strategy

Anybody can do content marketing but you'll agree with me that developing an effective content marketing strategy that works may be a daunting task. You may not know where to start from. You may also get frustrated because you aren't seeing any positive results. Not to worry! After reading this arti ...

How to Create a Campaign Plan that Wins

by Samuel Oduoye on July 28th, 2017 – Post a comment

campaign plan

How to Create a Campaign Plan that WinsIf you want your campaign plan to be successful, you can't afford to have a poor plan.A digital marketing campaign is driven towards a specific goal. For example, let’s say you are launching a new product. The campaign could be aimed at promoting awarenes ...

How a Lead Magnet can help you boost conversion rate

by Adewale Adeyemi on July 26th, 2017 – Post a comment

Lead Magnet: Great way to boost conversion rate

I think you will agree with me that it is hard to turn people who visit your site into leads by getting their emails.Well, it turns out that you can actually get them to not just visit your website but get their emails and even convert them through the power of lead magnets.You may be wondering, ...

16 Facebook Marketing Tools that Will Make You More Efficient

by Samuel Oduoye on July 21st, 2017 – Post a comment

facebook marketing tools

Do you want to get more from your Facebook marketing? These Facebook marketing tools are what you need.The social media space continues to grow, with new strategies to get the best of them. If you want to increase your return on investment (ROI) in Facebook marketing, the company has tons of inbui ...

9 Digital Marketing Terms You Should Know

by Lanre Elufisan on July 18th, 2017 – Post a comment

digital marketing terms

Hey, here are top picks of digital marketing terms you should know before hiring or outsourcing the digital marketing part of your business.Do you know why it is important to have a knowledge of these digital marketing terms?First, it gives the impression that you are in the know. The advantage ...

How to Launch a Successful Digital Marketing Campaign

by Samuel Oduoye on July 14th, 2017 – Post a comment

digital marketing campaign

How to Launch a Successful Digital Marketing CampaignYou want to launch a digital marketing campaign so you can reach more people and boost sales.Digital marketing works. No doubt about that. From larger reach and audience targeting to metrics, digital marketing can speed up your business growth ...

Social Media Manager or Community Manager – Who should you hire?

by Tolulope Dare on July 11th, 2017 – Post a comment

social media manager

I bet the question on your mind now will be – “Is there really a difference between a social media manager and a community manager?”I'll help you clear your mind. YES, there is a difference. Although the difference seems minute, it's very significant.However, if you already knew this and ...

What Everyone needs to Know About Email List Building

by Lanre Elufisan on July 4th, 2017 – Post a comment

email list building

You’ve probably been searching around the web for quite some time now, trying to learn as much as you can about email list building. Or maybe you’ve even tried to make money from your current email list, but it didn’t turn out as well as you hoped. Indeed, if you’re like a lot of rookie emai ...

How to Know the Perfect Website for Your Business

by Samuel Oduoye on June 28th, 2017 – Post a comment

perfect website

How to Know the Perfect Website for Your BusinessIs your website making a significant impact on your business? Do you have the perfect website?Website technology is not just about putting up some web pages as you like, and... nothing else.If your website will help fulfil your business goals, y ...

5 Web Applications That Will Improve Your Productivity Now

by Lanre Elufisan on June 22nd, 2017 – Post a comment

web applications

In an age where web applications evolved from great ideas to become essential productivity tools, only slackers will not find it easy to get things done.Let me tell you a story.I almost couldn’t believe what had happened to me the other time when my computer suddenly stopped coming on (not lik ...

Brand Awareness on Social Media: Startups’ Guide

by Samuel Oduoye on June 16th, 2017 – Post a comment

Brand Awareness on Social Media

Brand Awareness on Social Media: Startups' Guide Social media could help your business in more ways than you’ve been thinking. One of them is being an easy path to brand awareness.Thousands of brands leverage on social media to set out in digital marketing. There’s a reason for that.The ...

How To Understand And Create Effective Content Marketing

by Lanre Elufisan on June 9th, 2017 – Post a comment

 Are you familiar with content marketing? If not, let me start by defining it.What is Content Marketing?Content marketing according to the Content Marketing Institute is strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attra ...

Twitter Cheat Sheet: Reach up to 40, 000 Followers in 3 Months

by Samuel Oduoye on June 2nd, 2017 – Post a comment


A recent study by Beevolve claims that the majority of the Twitter users have less than 50 followers and only a minuscule percentage have followers more than 100,000.But how do you attain the influencers’ club?Ben Kazinik is our friend at eClincher, a social media management application. In t ...

3 Things to Check Before Running promotional Campaigns

by Lanre Elufisan on May 31st, 2017 – Post a comment

Running promotional campaigns is integral to profitable digital marketing strategies such that it determines the profitability of any paid traffic effort.Campaigns are required to attract potential customers who were completely unaware of the brand to awareness, evaluation and finally to convers ...

3 Secrets of Business Sustainability: Lessons from Nike, Apple and Google

by Samuel Oduoye on May 24th, 2017 – Post a comment

business sustainaability

These secrets will keep your business sustainable for decades.But, answer these first.Will your business still be sustainable (active) in the next five to ten years?If you've sold your products to everyone you could reach, what will happen to your business?If you don't have concrete answers ...

Facebook Marketing: 3 Steps That Guarantee High Returns

by Samuel Oduoye on May 12th, 2017 – Post a comment

making money on facebook

I like to share with you three practical steps you can adopt to start making money with Facebook, with your business page.Talks about Facebook marketing have proliferated over the past few years such that we'll be right to call it the song of the moment. That's not much of a surprise, really. You ...

Understanding the Power of Email Marketing for Businesses

by Lanre Elufisan on May 10th, 2017 – Post a comment

[caption id="attachment_878" align="alignnone" width="788"] Email Marketing[/caption]According to VentureBeat on email marketing - email is the channel generating the highest ROI for marketers.Given this report, it is no wonder many people say that ‘the money is in the list', but that can be ...

10 Frequently Asked Questions on Digital Marketing and Their Answers

by Samuel Oduoye on April 26th, 2017 – Post a comment

digital marketing

From research and facts drawn from working with clients over the years, we find that these frequently asked questions on digital marketing live with most entrepreneurs.In fact, many of our clients often want us to clear the air on the dynamics of digital marketing upfront.Of course, I agree you ...

Best Digital Marketing Advice from 10 Top Experts

by Lanre Elufisan on April 19th, 2017 – Post a comment

 Let's take some marketing advice from some of the world's best.Do you know that the most important thing to do when undertaking any endeavor is to find those who’ve done so and learn from them?I mean, to learn from the experiences of those who have gone ahead.Apparently, the advant ...

Keys to Conversion on Social Media

by Lanre Elufisan on March 21st, 2017 – Post a comment

Wouldn't you agree that social media has grown from just being a chat platform to being a global catalyst for businesses? Facebook proved this when it announced in February 2015, that over 2 million people are active advertisers on the platform.In fact, statistics says that more than 50% of the ...

Let’s Celebrate Leading African Women in Technology

by Samuel Oduoye on March 8th, 2017 – Post a comment


Its international Women’s day(IWD), why shouldn’t we appreciate these awesome folks?Setting aside a day like this to celebrate the social, economic, cultural and political achievement of women is one of the many things the United Nations has done right.The world is honored to have had and st ...

How to Have Your Way With Digital Marketing in a Traditional World

by Samuel Oduoye on March 6th, 2017 – Post a comment

digital marketing

A number of entrepreneurs want to simply ignore the prospects of digital marketing once the world around them slopes towards traditional marketing and this often leads to their exit from the market.No doubt, there are industries and locations with dead outlook to digital marketing, but that can't ...

Apply for Web designer/developer in Ibadan, Nigeria

by Moses on February 25th, 2017 – Post a comment

Web designer/developer in Ibadan

We are hiring for the position of a web designer/developer in Ibadan, Oyo state, Nigeria?  Our company, Big Field Digital (BFD) is the fastest growing web development and digital marketing company in Ibadan, Oyo state, Nigeria. We specialize in corporate branding, web design, promotional graphic de ...

Connect Nigeria: Lessons From Africa’s Biggest SME Event

by Lanre Elufisan on February 21st, 2017 – Post a comment

On Saturday 18th of February, hundreds of business owners and professionals gathered at Connect Nigeria's e-business fair 2017. The acclaimed Africa's biggest SME event is an annual business and exhibition conference that focuses on growing micro, small and medium-sized enterprises in Nigeria. It wa ...

Why Facebook Marketing Rocks

by Lanre Elufisan on February 15th, 2017 – Post a comment

Every business today needs to enmesh facebook marketing in its strategy because of its effectiveness.Whether the goal is to acquire more customers, be visible, or to make sales. Every promotional strategy that leaves out facebook marketing is self-defeating.Since the creation of what is now the ...

6 Ways to Rank High in Google Search Engine Results Page

by Lanre Elufisan on February 6th, 2017 – Post a comment

To have a cutting edge in business today, you need to understand how to beat your competitors to rank high on Google search engine results page. (SERP)This is called search engine optimization or SEO for short. The importance of which is emphasized by the wave of business digitization around the w ...

Learn Professional Web Design in 6 Weeks

by Lanre Elufisan on January 25th, 2017 – Post a comment

Do you need a professional web design/development training?Are you looking to become gainfully employed or to start up your own freelance business in web designing?Good luck, you have just found it.At Big Field Digital, you can learn to become a professional web designer in 6 weeks; in fact, y ...

How to Create a Unique Selling Proposition

by Lanre Elufisan on January 18th, 2017 – Post a comment

It is a harsh reality today that businesses need to differentiate or they die. It is called Unique selling proposition.Recently, I published an article titled ‘A Simple Way to Understand Branding‘, where I define branding as a mark of difference.As I put it, branding is first about creatin ...

As Obama Bows Out, 5 Marketing Lessons From His Presidential Campaign

by Lanre Elufisan on January 11th, 2017 – Post a comment

  This is not about politics, it is about the popular charismatic politician with an instinct for marketing.President Barrack Obama.Who on Tuesday 10th of January 2016, delivered his farewell address in Chicago, the same city that launched his political career.It was an emotional ...

A Simple Way to Understand Branding

by Lanre Elufisan on January 6th, 2017 – Post a comment

Branding is that simple word that has a zillion meaning.In fact, almost everyone knows what branding means. Although, they might be well unable to define it.The truth is, there are so many definitions of a brand, branding or whatever you call it.David Aaker the author of Managing Brand Equity ...

How To Improve Your Social Media Marketing in 5 Easy Steps

by Lanre Elufisan on December 16th, 2016 – Post a comment

You are fantastic my friend, for stopping by to read this.Let me show you something about social media marketing. It’s opportunities. And how you should use it to your own advantage. Information does make a difference between successful and unsuccessful persons.But first, let me ask you a ques ...

What is Growth Hacking?

by cayode on December 7th, 2016 – Post a comment

growth hacking

Every decade in the world of tech, a new innovation erupts. A new way of disrupting businesses and condemning the status quo into an unexpected abyss.Silicon Valley, the headquarters of technology  has always led  this tradition. From the Dotcom Boom to Social Media to Virtual Reality.Now, som ...

Content Hacking: Are You Heading To The True North?

by Tobi Adono on December 2nd, 2016 – Post a comment

Content Hacking: Are You Heading To The True North?

Talking about content hacking, a 2013 research reports that the 1st listing on Google receives 33% of traffic while the second position receives 18%. From there, the percentage dwindles down the line.It is a fact that content drives SEO ranking on Search Engine Result Pages. So, forward thinking c ...

Why Nigerian Universities lose Money by not being Social

by Tobi Adono on November 19th, 2016 – Post a comment

There are over 300 institutions of higher learning in Nigeria today. My research showed that over 63% do not have any active official social media accounts. About 26% have parodied accounts created by students for the institutions. Fewer than 8% have official accounts managed by the school authoriti ...

5 Tools to Instantly Improve your Writing Skills

by cayode on November 12th, 2016 – Post a comment

Are you thinking of improving your writing skills?Every writer/copywriter needs to keep updating their arsenal of writing tools to be a better writer. Most people are pretty confident of their writing capabilities. However, not many would seem to be satisfied with the quality of their writing.A ...

How to effectively work remotely

by Tobi Adono on October 17th, 2016 – Post a comment

Recent stats about remote working says 33% of organizations have considered the option of staffs working remotely. 50% of board and managers think that staffs may not be productive when working remotely. Only about 15% of managers encourage working remotely while 35% tolerates it. This issue piqued ...

6 Online Learning Sites To Make You Stay In The Know

by Tobi Adono on August 4th, 2016 – Post a comment

Learning Online

Do you also leverage online learning sites?It is not uncommon for Millennials to study hard through school only to graduate and forget almost everything in a few years. The same trend is common among top executives. They put in so much money for professional certifications and can only remember pa ...

How To Leverage Social Proof For Relevant Content Reach

by Tobi Adono on July 23rd, 2016 – Post a comment

Wide content reach is the validity of a job well done for any content person and this is aided by social proof.What would you say if you saw a person shouting at the top of their voice with no one paying attention? Such a person will come across as either not making sense or having gone overboard. ...

5 Tips for growing your Twitter followers

by cayode on June 15th, 2016 – Post a comment

The topic of growing Twitter followers has been heavily debated. Being one of the early birds that signed up on twitter, I have sufficient experience to talk about strategies that work. When it comes to growing twitter followers, most people are always in a haste. In reality, having a huge number of ...

DeepText: Facebook Now Understands Everything You Share

by Tobi Adono on June 2nd, 2016 – Post a comment

Facebook DeepText AI

“I need a new DVD player” a Facebook user might type in Messenger“Request a swap” Messenger will respond.That is the power of DeepText. That is the level of language understanding that Facebook’s new artificial intelligence (AI) can display.Facebook announced i ...

Social Media for Academics and Public Relations

by Tobi Adono on May 29th, 2016 – Post a comment

Social Media for Academics

I find this quote on the use of social media by Erin Pavlina amusing. “They say it takes 7 exposures to a product ad before you will want to buy it, but after 8,743 spam emails from Viagra, I still don’t want it”. This shows that marketing is not just about shoving the brand in people's faces ...

Leveraging On Benchmarking For Competitive Intelligence

by Josephine Osifowokan on April 5th, 2016 – Post a comment

In this age of highly competitive jostling for winning prospects over, a lot of firms strive to take over the market from their competitors. This process has gone beyond just searching for your niche in the market share; it has become the era of leveraging on benchmarking your brand against leading ...

Converting Followers to Customers on Social Media

by cayode on April 4th, 2016 – Post a comment

Getting followers for clients has never really been an issue for social media managers. Instead, the pain point has been converting these followers into customers who are willing to pay for products and services. Very few companies get to the level in which they reap a profit on their advertisement ...

Is the BlackBerry craze still on?

by cayode on April 4th, 2016 – Post a comment

The Nigerian smartphone market has been long dominated by Blackberry phones. However, the floor has shifted in the past few years with new brands jostling for market dominance. In order to confirm this, our team of analysts decided to perform a research on the smartphone industry in Nigeria.Enjo ...

The Curious Case of Google Africa: What went down at Women Techmakers Summit 2016, Lagos, Nigeria.

by Esther Falayi on March 29th, 2016 – Post a comment

Women Techmakers customised my workspace!History recorded another fantastic event organised by Women Techmakers (WTM) in conjunction with Google. It was the first of its kind in Nigeria, and Africa at large. Before I start bugging you with unfamiliar stuff, let’s take a brief trip down memory la ...

My opinion on the movie “London Has Fallen”

by Tobi Adono on March 23rd, 2016 – Post a comment

I felt a little hesitation in me when a friend said to go see a movie with her last week. I had not been to the cinema for a while and had lost touch on the updates from the Box Office. But then I saw it as an opportunity to relax and ease my aching nerves. So the first question was whether there wa ...

Why your website is not converting visitors into customers

by cayode on March 21st, 2016 – Post a comment

After building a new website, most businesses want to see an instant result. They want to see an increment in return on investment. After all, that was the reason they built the website in the first place.For most businesses, this dream never comes into reality. You realize that after several mo ...

How to use instagram for marketing

by Tobi Adono on March 14th, 2016 – Post a comment

Using Instagram for marketing, like all other social media channels, is a great avenue to connect with new people every day. Unlike most social media channels, Instagram emphasizes pictures/videos over text. This makes it more engaging and as the saying goes, a picture is worth more than a thousand ...

Meet Abisoye Okedeyi – Our New Creative Project Manager

by Moses on March 11th, 2016 – Post a comment

We are delighted to announce the addition of Abisoye Okedeyi to the BFD team. His role is to keep our clients happy by ensuring that every project is completed on time, within budget and according to the quality assurance objectives.He is equipped with top-notch project management skills based o ...

What we learnt from our recent Hackathon

by cayode on March 9th, 2016 – Post a comment

As a startup at the heart of Ibadan, the largest city in West Africa, we at Big Field Digital, a creative agency love building things. Last week, we decided to hold a hackathon as part of our plans towards developing solutions that Nigeria’s internet population can benefit from.To get the hack ...

Using audience analysis to power digital marketing

by Tobi Adono on March 7th, 2016 – Post a comment

Audience Analysis

We all know how digital marketing has drastically changed the way marketing and advertising are done today. Unlike traditional marketing and traditional advertisement campaign, digital marketing does not disperse the same content across multiple audiences. If anything, it is characterized by the abi ...

How Marketers can gain from Virtual Reality

by cayode on March 3rd, 2016 – Post a comment

Most people by now have probably heard of Virtual Reality. For those who are still confused about the technology, what it does is really simple and can be easily defined. According to Wikipedia, Virtual Reality can be defined as an environment that simulates a physical presence in places in the real ...

Customer Sentiment: understanding your brand from the users’ perspective

by Tobi Adono on February 26th, 2016 – Post a comment

Before the advent of digital media for marketing, gathering product/service information entails sending hard-copy questionnaires and collating that through a tedious process. With the introduction of sophisticated digital medium for customer engagement analysis, tolls can now be taken to determine ...

Essential Qualities of a Perfect Landing Page

by cayode on February 23rd, 2016 – Post a comment

The first time you visited the Google homepage, you must have been taken aback by the simplicity of the content. After all the hype you received from your colleagues, all you saw was a long search bar with two buttons. All other links on the page were designed as if they were not meant to be there. ...

Using SEO and PPC for digital marketing

by Tobi Adono on February 12th, 2016 – Post a comment

For every digital marketer and brand, SERP (search engine ranking page) is the gold rush of this age and time. Everybody who knows their worth in digital marketing wants to be relevant to the internet search and also be ranked well on the search engine ranking pages.The million dollar question t ...

How to make a win-win digital media campaign: the hybrid of paid and owned media

by Tobi Adono on February 11th, 2016 – Post a comment

Digital media campaign, like the games of chess, require much tact, foresight, and prompt decisive actions. More so, it requires a very strategic and calculated approach. Well, the good news is, like the game of chess, it is always possible to win in all attempts of campaigning through the digital m ...

Meet Esther and Kayode – latest addition to the awesome BFD team

by Moses on February 2nd, 2016 – Post a comment

We are excited to announce the introduction of Esther Falayi and Kayode Omotosho into our team. Our commitment to render innovative digital services to our clients led to the addition of new talents that fit in with our culture of innovation, and we are very privileged to have exceptional talents li ...

Using Pinterest to grow your business

by cayode on February 2nd, 2016 – Post a comment

Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. The purpose is that simple. With a user base of 100million, backed up with a strong growth trajectory, Pinterest is poised to compete with other social media giants in the coming years. Pinterest has been more ge ...

4 Reasons Why Digital Marketing is For Every Entrepreneur

by Tobi Adono on January 21st, 2016 – Post a comment

Digital marketing is for every entrepreneur. Whether a multinational corporation with headquarters in the big city or just a little butcher store in the suburb of a downtown. Digital marketing  has the capacity to boost your business deals or sales.It can help you to reach your high-classed pr ...

4 Hidden Website Qualities for Business Growth

by Tobi Adono on January 15th, 2016 – Post a comment

Did you know that the efficacy of every effort you exert on your brand or product in this digital era is hinged largely on the beauty and interactivity of your website? Well, a handful of people will jump to protest that claim. I won’t be surprised. It is just as typical that there are people who ...

Common Mistakes Startups make when going Digital

by Josephine Osifowokan on January 4th, 2016 – Post a comment

Start-ups and sometimes medium scale firms are apt to conclude that some tech tweaks are cut out for the top brands alone. This should get one thinking, if the top brands do it and get results, by all means why not too?See below, some of the entrepreneurial misconceptions that are bantered about ...