4 Reasons Why Digital Marketing is For Every Entrepreneur
Digital marketing is for every entrepreneur. Whether a multinational corporation with headquarters in the big city or just a little butcher store in the suburb of a downtown. Digital marketing has the capacity to boost your business deals or sales.
It can help you to reach your high-classed prospects by optimizing your website. Digital marketing can help attract prospects to your fine array of steaks through the social media. BY far, digital marketing is entirely non-discriminatory. There is room enough for everyone!
For the benefit of the doubt, I will give a brief explanation of digital marketing here. Wikipedia defines it as “…an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The goal is to promote brands, build preference and increase sales through various techniques…”
A Forbes research shows 67% of marketers will increase sales directly through digital marketing campaigns this year. So, digital marketing is a must-use for entrepreneurs looking to scale new heights.
Given the above, digital marketing has proven to be useful for innovative entrepreneurs in four key areas.
Useful Areas of Digital Marketing
1. Target Precision
Digital marketing tools like social media, SEO, etc. avails you the opportunity of broadband reach. There is no limit to the precision with which you can reach your targeted prospects.
A market research strategy using social media can reveal important demographic data about the population of internet users in the downtown city where our hypothetical butcher sells. More info such as the concentration of vegetarians in contrast with meat eaters in the city is available here too.
This information can guide the butcher on the areas to concentrate his promotion on. Also, on where not to open a branch store in the neighbourhood. The difference that such survey brings could be the saving grace for business boom or the veil that blinds and leads to the crash of the business.
I can claim that the efficiency of a digital tool for market research is yet to be rivaled by any other medium.
What is more? Every entrepreneur wants their hard-earned cash to yield a good result when used to reach out to prospects. Thus, it would be just shrewd to engage the audience on a platform that guarantees reach the precise audience.
2. Measurable Yields
One of the best things that came with digital marketing is the introduction of analytic tools. This is the utility of measuring tools provided by digital outfits for the monitoring of growth and engagement across a wide network of digital activities.
Every entrepreneur wants to know how their businesses are faring and what measures brings in the desired result. The adoption of analytical tools to measure interactions of prospects, conversion and engagement rates comes in handy. These are some of the many benefits that are accruable from the utility of digital marketing tools for a business process.
This measuring feature also doubles as the guide for how and where to emphasize campaign on or withdraw from. In general, digital tools for business process helps to make better business decisions.
3. Cost Effectiveness
There are quite a few erroneous beliefs about digital marketing. Some think it is for the big brands alone due to the huge cost of running it. However, I believe that every dime invested in digital marketing for business can be justified with results.
That is exactly why there are the analytic tools for monitoring and measurement. You can practically see the result of every dime invested and they are duly accounted for by the numbers!
To buttress this point, every dime invested in digital marketing by brands who engage it with the proper tools and expertise has results and yields following their trails.
4. Broader Engagement
Call-To-Actions, website visits, exposure to products and services etc are some of the benefits of digital marketing. This foster wider scope of engagement.
So it doesn’t take long for good publicity to enhance the prospects of your business.
Utilizing digital marketing tools like social media, any given brand can scale in a higher number and reach across varying demographics like race, age-group, and religious affiliation.
With a well-developed website using well-optimized keywords for search engine optimization and beautiful landing page, visitors from across the globe can be reached and converted. Top that with a well-done social media campaign and you have a wide range of engagement for your business.
I believe that every entrepreneur should employ digital marketing tools for enhancing their business reach.
Author: Tobi Adono
With a strong academic background of a degree in Philosophy from the prestigious Lagos State University, Tobi is a natural storyteller, with a knack for rational and analytic discourses.
A huge fan of music, social media and a black tea lover.